London Fashion Week

WHEN:

15th February 2019 to 19th February 2019
Trade Only

WHERE:

The Store Studios, 180 Strand, London, WC2R 1EA

WHAT:

London Fashion Week February 2019 will showcase the best of British design, with catwalk shows, presentations, the Designer Showrooms, and events organised throughout the week.

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+ Photos
Some more pictures from my time at London Fashion Week.

Days I went.
Friday 15th Feb
Saturday 16th Feb
Sunday 17th Feb
Tuesday 19th Feb

Highlights

Aadvenik - (Sunday 20:30) - Very beautiful hotel (four horsemen). Name has to be on the guest list prior. The pr team allocated me a photographer pass and a show pass. We got our names checked in the lobby, was given a card (Gold - front row / White - seated & standing). We went into the small bar located on the 1st floor (you can either use the lift or the spiral stairs). The drinks were free, a choice of white or red wine, and bottled water. The entrance to the royal gallery (where the catwalk is), its abit of a scrum so be warned, its not organsied into lines. Its basicly a big crowd, you get in when you can. I did see Éric Boullier (former Mclaren F1 team boss) with his lovely wife in attendance. The catwalk was amazing, and the dresses were just stunning!! I loved them all.

Johnstons of Elgin - (Friday 17:30 - 19:30) - The location is about 15 mins away from the main area of fashion week (strand) and the building is very beautiful. This event was well organised. The staff are really friendly. Again I was first in line, and the hall inside is stunning!. all the models are on show, you can go right up and take photos. I saw Claudia Winkleman (strictly come dancing) in attendance, along with the designers, whom were all really nice and happy. This is a really great social event, and I would highly recommend it!. I will certain go again in september.

Celebrities - During fashion week there are many celebrities in attendance. I saw Éric Boullier, Claudia Winkleman, and Camilla Parker Bowles (Duchess of Cornwall), which was presenting an award to Bethany Williams for her amazing contibution in the fashion industry.

Some not so good aspects.

Hotels! - Events held in hotels are usually nightmares for planning. They dont seem to have lines or structures. The connaught rooms was especially bad. It was a hige scrum with 25 people wide in the lobby. I had to go speak with the security afterwards and the pr staff, and I gave them my suggestions on how to organise the next event, which they did take on board and put into action. I can see new people experiencing fashion week, this could put them off, so just be aware.

Long ques! - some catwalks have very long ques, so get there very early, minimum 30 mins before the start time. For the Rocky Star catwealk, we qued for 1 hour and was told it was full, and they turned everyone away.

Overal experience

Fashion week is fantastic, if you are passionate about art or fashion, I would highly recommend it. The best days are Saturday and Sunday, but are also the busiest. There are a range of presentations, catwalks, shopping, exhibitions, lots of promotions of free things, like new food, beauty products, etc. Everyone is really friendly and the community is great to be apart of. Every year I have met new friends, from just talking in a que, or next to someone in a catwalk show. The after parties are a great place to mingle and meet new contacts, from bloggers, stylists, designers and fashion business owners.
Overall Rating: 4/5

Friday 15 Feb 2019

180 Strand - Not a very good location (sommerset house was much better). The designer showrooms has got worse and worse each year, with barely 30 stalls. Presentation room is really dark, and bit of a free for all. Terrible for photos. Didnt see a catwalk here today, but I have in the past, at this location. Its okay. BFC really needs to do an overhaul on this.

Fashion Scout - Great venue! Get there early! 30 mins before otherwise is like sardines in a tin. If you get in first you get great seats and a goodie bag. If your cutting it fine, the view is really bad. Some nice up and coming designers here.

Johnsons of Elgin - Fantastic venue, but away from the main area (Strand) Really well presented, friendly staff, free drinks, and I even spoke with Claudia Winkleman! Spent 20 mins, I had to rush off for a catwalk show.

16 Arlington - Great prentation which was available for an hour. Chairs provided. Location was only 12 min walk from the main area (Strand) overal great show, spent about 20 mins there.

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