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EAST Online Sample Sale

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About the EAST Online Sample Sale

Exclusive for CHICMI family to sample East! 😊🧁❤️

Support charities while you enjoy amazing brands with CHICMI!

East is famous for drawing inspiration from the rich tapestry of India, both past and present, to make their inherently bohemian brand feel contemporary.

East modern feminine look aspires to evoke real creativity and a spirited energy to women of all walks of life. Designed in London by a team of female creatives, East values expression through nostalgic prints, a confident use of colour and silhouettes that instil femininity and individuality.

East celebrates true artisanal craft and traditional techniques. The brand visits its factories across India regularly, supporting it's skilled workers and the communities to keep things personal - knowing suppliers and artisans by name and working with them to support their process and techniques.

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We're giving back

CHICMI is donating part of our profit at all our Online Exclusive events! 🥰

COVID has hugely impacted people's lives, and together with our CHICMI Family we will support and raise awareness about responsible charities each month - plus help sustainable, ethical and diverse brands to grow!

This month we'll be donating to Ukraine Crisis Appeal! When you buy you're supporting this amazing organization. We'll show it on your profile page, so you can be proud of your contribution!

Thank you to our CHICMI Family for making this possible! ❤️

About Ukraine Crisis Appeal

"Eight years of armed conflict in eastern Ukraine has already killed thousands of civilians and put millions in need of humanitarian assistance. Full-scale war in Ukraine will have catastrophic consequences. More than 500,000 people have fled Ukraine in response to Russia's invasion, and up to 4 million could follow. The COVID-19 pandemic is an added challenge for communities where violence and uncertainty takes a heavy toll. All donations to the Ukraine Crisis Relief Fund will support humanitarian assistance in impacted communities in Ukraine and surrounding regions where Ukrainian refugees have fled. GlobalGiving's local partners are bringing relief to terrified and displaced communities, and they need resources to continue their life-saving work."

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