What to expect

Hip Curve is the the passion project of the talented Bulgarian designer, Pepi Semerdjieva. Pepi studied Textile Engineering and was a ballet costume designer for 6 years before she worked on designs for the collections of leading fashion designers like Mary Katrantzou, Roland Mouret, Osman and others. The designer uses unorthodox combination of fabrics and materials to incorporate a fusion of creative ideas: Lace, taffeta, wool fleece and tartan, accompanied by fine embroidery, perfectly describing the complexity of a woman’s nature.

“I am not afraid to be bold and innovative in the way I work with fabrics, textures and patterns. I combine denim with silk, I add embroidery to wool fleece. To me it represents the multi-facetted personality of the confident, modern woman. This is how Hip Curve, the best part of my heart and soul was born.” – Pepi

Based in London, the brand won the Entrepreneur of the Year category at the Bulgarian British Business Awards In 2019. In September 2020, Hip Curve was featured in London Fashion Week SS21 show. Currently, the team is working on a new collection, which will be presented at the Milano Fashion Week and Paris Fashion Week.

Exclusive event to Chicmi Fam introducing the new East European talent! 🥰

Be ready to shop!

This sale runs from May 5th 2021 to May 9th 2021, and ships to addresses in the United Kingdom only.

As soon as the sale starts, this page will turn into a store and you'll be able to see and buy the products.

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