2018 London Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to London events are in the UK. However there is a healthy interest from countries closely connected to the UK like America and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a diverse fashion scene in London and there are more other types of events in this city than anywhere else, particularly with the rise of branded fashion exhibitions.

Hottest Event Regions

Fashion events in London are often focussed around Mayfair and Oxford Street for high-end events, and in Hackney and Shoreditch for indie and emerging events. Fashion exhibitions are regularly hosted by the Fashion & Textile Museum in Southwark or the V&A.

Fashion Events by Month

The fashion industry in London has events all year round, but it's often quieter in January and August, and peaks towards Christmas. The Christmas peak is less pronounced in the UK than in US cities, with a stronger Spring/Summer event calendar.

Event Opening Day

Surprisingly Thursday is the most popular day for fashion event organisers to open their event in London, leading up to a strong weekend. Events rarely open in London towards the beginning of the week. Weekends in London are really important, unlike in New York where a lot of shopping happens on lunch breaks or after work.

London Sample Sales in 2018

Hottest Sample Sale Regions

The sample sale scene in London is distinctly focussed in two key regions - around Mayfair and particularly The Music Room on South Molton Lane for high end sample sales - and around Shoreditch, Hackney and particularly the Old Truman Brewery for emerging and independent designers.

Fashion Sample Sales by Month

Sample sales happen in London all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene is long and spread out - starting from March and running through to July - but the Winter season is distinctly focussed on November and December Christmas shopping.

Top Fashion Sample Sales in 2018

These London sample sales were the most popular on Chicmi in 2018.

# Event Change
1 Diesel & Armani Clearance Sale (Sep 2018)
2 Coast Warehouse Clearance Sale (Jun 2018)
3 One & Only Designer Sale (Jun 2018)
4 L.K. Bennett Warehouse Clearance Sale (May 2018)
5 Karen Millen Warehouse Clearance Sale (Jul 2018)
6 Karen Millen Warehouse Clearance Sale (Apr 2018)
7 Karen Millen Warehouse Clearance Sale (Aug 2018)
8 Karen Millen Warehouse Clearance Sale (May 2018)
9 Karen Millen Warehouse Clearance Sale (Apr 2018)
10 Karen Millen Warehouse Clearance Sale (Aug 2018)
11 Pretty Green Warehouse Clearance Sale (Mar 2018)
12 Karen Millen Warehouse Clearance Sale (Jan 2018)
13 Karen Millen Warehouse Clearance Sale (Jun 2018)
14 Karen Millen Warehouse Clearance Sale (Jul 2018)
15 Karen Millen Warehouse Clearance Sale (Sep 2018)
16 EDWIN Sample Sale (Jun 2018)
17 Coast Sample Sale (Apr 2018)
18 Karen Millen Warehouse Clearance Sale (Feb 2018)
19 Karen Millen Warehouse Clearance Sale (Jan 2018)
20 L.K. Bennett Warehouse Clearance Sale (Jul 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of London sample sales they were involved in.

# Brand Change
1 Karen Millen -
2 L.K. Bennett
3 Coast 1
4 Joseph 19
5 James Lakeland 5
6 Artigiano 10
7 Pretty Green 475
8 Ilse Jacobsen 3
9 Nicole Farhi 3
10 BLK DNM 16
11 Temperley 38
12 Fiorucci
13 EDWIN 505
14 NICCE
15 EAST 13
16 Angel & Rocket
17 Mulberry 22
18 Husen Moda
19 Fenn Wright Manson 5
20 Aspinal of London 556
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in London in 2018.

# Brand Change
1 Karen Millen -
2 Joseph 17
3 Monreal 32
4 Wyse 264
5 L.K. Bennett
6 LAAIN 83
7 Cutler and Gross
8 Coast 49
9 James Lakeland 7
10 Christopher Kane 4
11 Peter Jensen 90
12 MAWI 97
13 Osman 689
14 Ash Footwear 5
15 Baraboux
16 Religion 12
17 Lot78 56
18 OYUNA 80
19 Merchant Archive
20 Temperley 134
Most popular sample sale venues  Most active sample sale venues 

London Fashion Exhibitions in 2018

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in London in 2018?

Most popular fashion exhibitions  Most popular exhibition venues  Most active exhibition venues 

London Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in London in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of London shopping events they were involved in.

# Brand Change
1 Artisan Lab
2 Lone Design Club 2
3 LubiMenya 96
4 Ganor Dominic 90
5 Opportunique 281
6 Natalia Picariello 281
7 PRITCH London 50
8 Gung Ho Design
9 Wasted Chic 20
10 Adeela Salehjee 162
11 MONC
12 Medley Creations -
13 Ware London
14 REIN 12
15 Linnie Mclarty 6
16 House Thirteen 91
17 Afina London
18 Phoebe Grace
19 Tsai x Tsai 357
20 Romor Designs
Most popular shopping event venues 

London Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in London in 2018?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of London bridal sales that they were involved in.

# Brand Change
1 Temperley Bridal
2 Sanyukta Shrestha 3
3 KATYA KATYA 1
4 Caroline Castigliano 2
5 Riki Dalal 33
6 Naomi Neoh 4
7 Sabina Motasem
8 Andrea Hawkes 38
9 Grace Loves Lace
10 Sassi Holford 11
11 Gillian Million
12 Ivory & Co
13 Poppy Dover 15
14 Dajana Basic
15 Monique Lhuillier
16 Ekta Solanki
17 Mara+Elle
18 Ted Baker
19 Jenny Packham 11
20 Emma Victoria Payne 7
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

Latest Instagram Posts

Follow  ChicmiApp for exclusive photos from sample sales and events in London

Sign up for free to get full access

Create a free Chicmi account to access to all of our in-depth trend stats. Already signed up? Log in.

Keep Track

See all your events, brands and news in your profile.

Got It
Please wait...

Log In To Chicmi

Use your Facebook account or your email address to login to your Chicmi account.

Login with Facebook Login with my email address

Don't have an account yet? Sign Up.

Sign Up to Chicmi

Sign up for free and discover a world of fashion events around you.

Sign up with Facebook Sign up with my email address

Already have an account? Log In.

Sign Up to Chicmi

Sign up for free and discover a world of fashion events around you.

Don't worry - we'll remember your comment and you can post it when you've signed up!

Sign up with Facebook Sign up with my email address
Stay updated! Get our free daily or weekly London fashion events email!