2019 London Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Geographic Interest

Most of the visitors to London events are in the UK. However there is a healthy interest from countries closely connected to the UK like America and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

London's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a diverse fashion scene in London and there are more other types of events in this city than anywhere else, particularly with the rise of branded fashion exhibitions.

Hottest Event Regions

Fashion events in London are often focussed around Mayfair and Oxford Street for high-end events, and in Hackney and Shoreditch for indie and emerging events. Fashion exhibitions are regularly hosted by the Fashion & Textile Museum in Southwark or the V&A.

Fashion Events by Month

The fashion industry in London has events all year round, but it's often quieter in January and August, and peaks towards Christmas. The Christmas peak is less pronounced in the UK than in US cities, with a stronger Spring/Summer event calendar.

Event Opening Day

Surprisingly Thursday is the most popular day for fashion event organisers to open their event in London, leading up to a strong weekend. Events rarely open in London towards the beginning of the week. Weekends in London are really important, unlike in New York where a lot of shopping happens on lunch breaks or after work.

London Sample Sales in 2019

Hottest Sample Sale Regions

The sample sale scene in London is distinctly focussed in two key regions - around Mayfair and particularly The Music Room on South Molton Lane for high end sample sales - and around Shoreditch, Hackney and particularly the Old Truman Brewery for emerging and independent designers.

Fashion Sample Sales by Month

Sample sales happen in London all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene is long and spread out - starting from March and running through to July - but the Winter season is distinctly focussed on November and December Christmas shopping.

Top Fashion Sample Sales in 2019

These London sample sales were the most popular on Chicmi in 2019.

# Event Change
1 Mansur Gavriel Sample Sale (Feb 2019)
2 Diesel Warehouse Sale (Feb 2019)
3 Diesel Warehouse Sale (Apr 2019)
4 Diesel & GANT Warehouse & Sample Sale (Mar 2019)
5 Diesel Warehouse Sale (Jun 2019)
6 Diesel Warehouse Sale (May 2019)
7 Garrard Sample Sale (Mar 2019)
8 Diesel Warehouse Sale (Jul 2019)
9 Hackett Sample Sale (May 2019)
10 OAMC Sample Sale (Jul 2019)
11 EDWIN Sample Sale (Apr 2019)
12 True Religion Sample Sale (May 2019 - Jun 2019)
13 Sandqvist Sample Sale (May 2019)
14 Oscar de la Renta Sample Sale (Jul 2019)
15 Temperley London Sample Sale (Feb 2019 - Mar 2019)
16 Coast Warehouse Clearance Sale (Jul 2019)
17 Ally Capellino Sample Sale (Apr 2019)
18 Pretty Green Menswear Sample Sale (Jun 2019)
19 Uniform Wares Sample Sale (Jan 2019 - Feb 2019)
20 MATCHESFASHION.COM Clearance Sale (Jun 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of London sample sales they were involved in.

# Brand Change
1 Karen Millen -
2 Mansur Gavriel
3 Coast -
4 L.K. Bennett 2
5 EAST 5
6 Garrard 9
7 Hackett 272
8 Temperley 5
9 OAMC
10 True Religion
11 Sandqvist 375
12 Oscar de la Renta
13 Ally Capellino 132
14 Pretty Green 8
15 Uniform Wares 107
16 Aspinal of London 15
17 Renascence 393
18 MATCHESFASHION.COM 89
19 EDWIN 3
20 Christopher Kane 52
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in London in 2019.

# Brand Change
1 Karen Millen -
2 EAST 188
3 L.K. Bennett 1
4 Curated Crowd
5 Monreal 1
6 Caramel 249
7 Coast 4
8 Lucy Choi London 19
9 Wild & Gorgeous 32
10 Temperley 32
11 Winser London 18
12 Fiorucci 32
13 Ash Footwear 4
14 Joseph 6
15 Être Cécile 187
16 Christopher Kane 7
17 Sophie Hulme 136
18 Afina London
19 AWAYTOMARS 216
20 Reiss 29
Most popular sample sale venues  Most active sample sale venues 

London Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in London in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of London bridal sales that they were involved in.

# Brand Change
1 Temperley Bridal -
2 Jenny Packham 15
3 Eliza Jane Howell
4 Caroline Castigliano 1
5 Sanyukta Shrestha 3
6 Phillipa Lepley 20
7 The Couture Gallery
8 Sabina Motasem -
9 Charlie Brear 18
10 Sassi Holford 4
11 Grace Loves Lace 2
12 Charlotte Mills 12
13 Pronovias
14 Blackburn Bridal Couture
15 French Sole
16 KATYA KATYA 12
17 The Pantry Underwear
18 Andrea Hawkes 11
19 Eden B.
20 TONI & GUY
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

Latest Instagram Posts

Follow  ChicmiLondon for exclusive photos from sample sales and events in London

Sign up for free to get full access

Create a free Chicmi account to access to all of our in-depth trend stats. Already signed up? Log in.

Keep Track

See all your events, brands and news in your profile.

Got It
Please wait...

Log In To Chicmi

Use your Facebook account or your email address to login to your Chicmi account.

Login with Facebook Login with my email address

Don't have an account yet? Sign Up.

Sign Up to Chicmi

Sign up for free and discover a world of fashion events around you.

Sign up with Facebook Sign up with my email address

Already have an account? Log In.

Sign Up to Chicmi

Sign up for free and discover a world of fashion events around you.

Don't worry - we'll remember your comment and you can post it when you've signed up!

Sign up with Facebook Sign up with my email address
Stay updated! Get our free daily or weekly London fashion events email!