2019 London Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to London events are in the UK. However there is a healthy interest from countries closely connected to the UK like America and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

London's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a diverse fashion scene in London and there are more other types of events in this city than anywhere else, particularly with the rise of branded fashion exhibitions.

Hottest Event Regions

Fashion events in London are often focussed around Mayfair and Oxford Street for high-end events, and in Hackney and Shoreditch for indie and emerging events. Fashion exhibitions are regularly hosted by the Fashion & Textile Museum in Southwark or the V&A.

Fashion Events by Month

The fashion industry in London has events all year round, but it's often quieter in January and August, and peaks towards Christmas. The Christmas peak is less pronounced in the UK than in US cities, with a stronger Spring/Summer event calendar.

Event Opening Day

Surprisingly Thursday is the most popular day for fashion event organisers to open their event in London, leading up to a strong weekend. Events rarely open in London towards the beginning of the week. Weekends in London are really important, unlike in New York where a lot of shopping happens on lunch breaks or after work.

London Sample Sales in 2019

Hottest Sample Sale Regions

The sample sale scene in London is distinctly focussed in two key regions - around Mayfair and particularly The Music Room on South Molton Lane for high end sample sales - and around Shoreditch, Hackney and particularly the Old Truman Brewery for emerging and independent designers.

Fashion Sample Sales by Month

Sample sales happen in London all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene is long and spread out - starting from March and running through to July - but the Winter season is distinctly focussed on November and December Christmas shopping.

Top Fashion Sample Sales in 2019

These London sample sales were the most popular on Chicmi in 2019.

# Event Change
1 Mansur Gavriel Sample Sale (Feb 2019)
2 Diesel Warehouse Sale (Feb 2019)
3 Armani & Diesel Warehouse Sale (Sep 2019)
4 Diesel Warehouse Sale (Apr 2019)
5 Agent Provocateur Sample Sale (Aug 2019)
6 Diesel Sample Sale (Aug 2019)
7 Diesel & GANT Warehouse & Sample Sale (Mar 2019)
8 Diesel Warehouse Sale (Jun 2019)
9 Diesel Warehouse Sale (May 2019)
10 Garrard Sample Sale (Mar 2019)
11 Diesel Warehouse Sale (Jul 2019)
12 Hackett Sample Sale (May 2019)
13 OAMC Sample Sale (Jul 2019)
14 EDWIN Sample Sale (Apr 2019)
15 True Religion Sample Sale (May 2019 - Jun 2019)
16 Sandqvist Sample Sale (May 2019)
17 Oscar de la Renta Sample Sale (Jul 2019)
18 Temperley London Sample Sale (Feb 2019 - Mar 2019)
19 Coast Warehouse Clearance Sale (Jul 2019)
20 Ally Capellino Sample Sale (Apr 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of London sample sales they were involved in.

# Brand Change
1 Karen Millen -
2 L.K. Bennett -
3 Mansur Gavriel
4 Coast 1
5 EAST 5
6 Agent Provocateur
7 Garrard 8
8 Renascence 402
9 Hackett 270
10 Temperley 3
11 OAMC
12 True Religion
13 Sandqvist 373
14 Monica Vinader 223
15 Oscar de la Renta
16 Aspinal of London 15
17 James Lakeland 12
18 Ally Capellino 127
19 Pretty Green 13
20 Uniform Wares 102
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in London in 2019.

# Brand Change
1 Karen Millen -
2 L.K. Bennett -
3 EAST 183
4 Joseph 3
5 Sophie Hulme 141
6 Caramel 252
7 Coast 4
8 Aspinal of London 55
9 Curated Crowd
10 Folk Clothing 95
11 Monreal 7
12 Anokhi
13 Hugo Boss 103
14 Monica Vinader 499
15 Religion 9
16 Lucy Choi London 11
17 Renascence 397
18 Wild & Gorgeous 23
19 Sharon Wauchob 474
20 Winser London 9
Most popular sample sale venues  Most active sample sale venues 

London Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in London in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of London bridal sales that they were involved in.

# Brand Change
1 Temperley Bridal -
2 Jenny Packham 15
3 Eliza Jane Howell
4 Caroline Castigliano 1
5 The Couture Gallery
6 Sabina Motasem 2
7 Sanyukta Shrestha 5
8 Phillipa Lepley 18
9 Charlie Brear 18
10 Sassi Holford 4
11 Grace Loves Lace 2
12 Charlotte Mills 12
13 Pronovias
14 Blackburn Bridal Couture
15 French Sole
16 The Wedding Club
17 KATYA KATYA 13
18 The Pantry Underwear
19 Aneberry
20 Andrea Hawkes 13
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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