Chicmi has the most comprehensive fashion event listings on the web for London, New York & LA. After the success of our 2016 report we're bringing you an in-depth dossier on the trends in the fashion scene each month in 2017 to give you an overview of this constantly evolving industry.
As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2017.
|1||Sandro Sample Sale (Oct 2017)|
|2||Rent The Runway Sample Sale (Mar 2017 - Apr 2017)|
|3||Elie Tahari Sample Sale (Nov 2017)|
|4||Rebecca Minkoff Sample Sale (Nov 2017)|
|5||Maje Sample Sale (Oct 2017)|
|6||Stila Cosmetics Sample Sale (Dec 2017)|
|7||Herve Leger Holiday Sample Sale (Dec 2017)|
|8||Ted Baker Sample Sale (Nov 2017 - Dec 2017)|
|9||Zadig & Voltaire Sample Sale (Nov 2017)|
|10||Oscar de la Renta Sample Sale (Nov 2017 - Dec 2017)|
|11||A.P.C. Overstock Sale (Oct 2017)|
|12||J BRAND Sample Sale (Dec 2017)|
|13||The Kooples Sample Sale (Oct 2017 - Nov 2017)|
|14||La Perla Sample Sale (Mar 2017)|
|15||Derek Lam Sample Sale (Nov 2017)|
|16||Splendid, Ella Moss & 7 For All Mankind Factory Sale (Sep 2017)|
|17||The Kooples Sample Sale (Apr 2017)|
|18||Schutz Sample Sale (Nov 2017)|
|19||Bailey 44, Superfine, Ali & Jay Sample Sale (Jan 2017)|
|20||Multibrand Designer Sample Sale (Jun 2017)|
These brands were the most popular in 2017, based on the popularity of Los Angeles sample sales they were involved in.
|10||Rent The Runway|
|11||Elizabeth and James|
|13||rag & bone||274|
|14||Diane von Furstenberg|
These brands were involved in the most fashion sample sales in Los Angeles in 2017.
|6||Riller & Fount||5|
|10||The Poster List||377|
These Los Angeles venues were the most popular in 2017, based on the popularity of sample sales that they hosted.
|1||260la (301 N Canon Drive)|
|2||Eclipse Sample Sales (315 S Robertson Blvd)|
|3||741 N La Cienega Blvd (741 N La Cienega Blvd)|
|4||Cooper Building (860 S. Los Angeles Street)||3|
|5||ECLIPSE Sample Sales for Ted Baker (860 S. Los Angeles Street)|
|6||5500 South Boyle Ave (5500 South Boyle Ave)|
|7||395 Santa Monica Place (395 Santa Monica Place)|
|8||CMC (California Market Center) (110 East 9th Street)||6|
|9||BCBG Warehouse (2761 Fruitland Ave)|
|10||Thomas Wylde (229 West 31st Street)|
|11||COIN 1804 HQ (2262 East 37th Street)||112|
|12||Platform LA (8850 Washington Blvd)|
|13||Riller & Fount (308 E 9th Street)||7|
|14||Naked Princess (3363 La Cienega Place)|
|15||Koral (5524 Alcoa Ave)||106|
|16||SKITS Products (1801 E. Carnegie Ave)|
|17||Matisse (1550 East Franklin Avenue)||44|
|18||Rehab Clothing (255 South Anderson Street)|
|19||Michael Antonio (5161 Richton Street)|
|20||Bailey Blue (1850 East 15th Street)||3|
These venues hosted the most fashion sample sales in Los Angeles in 2017.
|1||Cooper Building (860 S. Los Angeles Street)||-|
|2||CMC (California Market Center) (110 East 9th Street)||-|
|3||Thomas Wylde (235 West 31st Street)||57|
|4||The Gerry Building (910 S Los Angeles Street)|
|5||The New Mart Building (127 E. 9th Street)||2|
|6||260la (301 N Canon Drive)|
|7||Cooper Design Space Studios (719 S Los Angeles St)||6|
|8||Bailey Blue (1850 East 15th Street)||3|
|9||Riller & Fount (308 E 9th Street)||1|
|10||Georg Roth (420 Hindry Avenue)||4|
|11||The Poster List HQ (1041 West 18th Street)||101|
|12||COIN 1804 HQ (2262 East 37th Street)||8|
|13||Zero Gravity (731 S. Spring Street)|
|14||Robin's Jean (6760 Foster Bridge Blvd)|
|15||Alternative Retail Inc (1400 Village Way)|
|16||5500 South Boyle Ave (5500 South Boyle Ave)|
|17||VidaKush (3961 Sepulveda Blvd)||7|
|18||Everly Clothing (2425 East 30th Street)||10|
|19||Three Dots Showroom (127 East 9th Street)||45|
|20||La Boutique Agency (9523 S Santa Monica Blvd)|
How many fashion exhibitions happened each month in Los Angeles in 2017?
These Los Angeles fashion exhibitions were the most popular on Chicmi in 2017.
|1||Fashion Philanthropy: The Linda & Steven Plochocki Collection (Jun 2017 - Dec 2017)|
|2||Thierry Mugler: Alien to Angel (Dec 2017 - Jun 2018)|
|3||GUESS: 35 Years & Still Dreaming (Jun 2017 - Jul 2017)|
|4||Art of Television Costume Design (Aug 2017 - Oct 2017)|
|5||Sun-Drenched Style: California Mid-Century Women Designers (Nov 2016 - Jun 2017)|
|6||African Print Fashion Now (Mar 2017 - Jul 2017)|
|7||25th Annual Art of Motion Picture Costume Design (Feb 2017 - Apr 2017)|
|8||Burberry: The Cape Reimagined (Apr 2017)|
|9||Beyond Bling (Oct 2016 - Feb 2017)|
|10||Enduring Splendor: Jewelry of India's Thar Desert (Feb 2017 - Jun 2017)|
|11||Exotica: Fashion & Film Costume of the 1920s (Feb 2017 - Apr 2017)|
|12||Adidas Immersive NMD Photo Gallery (Apr 2017)|
|13||GOAT's The Greatest Gallery (Oct 2017 - Dec 2017)|
|14||REBEL8 Violent By Design (Sep 2017)|
|15||Len Steckler: Reflections of the Man Behind the Mirror (Feb 2017)|
How many fashion shopping events happened each month in Los Angeles in 2017?
These Los Angeles fashion shopping events were the most popular on Chicmi in 2017.
|1||Renegade Craft Fair (Dec 2017)|
|2||UNIQUE LA Holiday Market (Dec 2017)|
|3||Platform Pre-Festival Marketplace (Apr 2017)|
|4||A Vintage Holiday Boutique (Nov 2017)|
|5||StyleCon OC (Nov 2017)|
|6||Fashion Mamas Kids Fashion Fair (Dec 2017)|
|7||Universal Standard Nordstrom Pop-Up (Oct 2017)|
|8||Fab Design Co Shopping, Wine, Swag & More (Nov 2017)|
|9||BedHead Sip, Sample & Shop (Oct 2017)|
|10||Bailey 44 x Stand Up To Cancer Event (Oct 2017)|
|11||dRA Mommy & Mini Pop Up (Nov 2017)|
|12||Marysia Swim x The Line Pop Up (Jun 2017 - Jul 2017)|
|13||Agenda Festival (Jul 2017)|
|14||Cynthia Rowley Shopping Party (Jun 2017)|
|15||After Hours with Mario Dedivanovic (Oct 2017)|
|16||Everything But Water x Sea Star Beachwear Trunk Show (Jul 2017)|
|17||Velvet Long Weekend Sale (Aug 2017 - Sep 2017)|
|18||ZIRAN Holiday Pop Up (Nov 2017)|
|19||Modern Artisan Marketplace (Dec 2017)|
|20||MADE LA (Jun 2017)|
These brands were the most popular in 2017, based on the popularity of Los Angeles shopping events they were involved in.
|1||Show Me Your Mumu|
|3||The Ones Who|
|13||Fab Design Company|
|15||Everything But Water|
These Los Angeles venues were the most popular in 2017, based on the popularity of shopping events that they hosted.
|1||Platform LA (8850 Washington Blvd)||2|
|2||CMC (California Market Center) (110 East 9th Street)||1|
|3||Los Angeles State Historic Park (1245 N Spring Street)|
|4||Santa Monica Bay Woman's Club (1210 4th Street)|
|5||Bailey 44 (Westfield Century City, 10250 Santa Monica Blvd)|
|6||ROW DTLA (777 Alameda Street)|
|7||BedHead Pajamas (8336 West 3rd Street)|
|8||Los Angeles (Los Angeles)|
|9||Long Beach Convention Center (300 East Ocean Blvd)|
|10||Avec Les Filles (217 South La Brea Ave)|
|11||Assembly LA (7977 Melrose Ave)|
|12||Athena Designs (1820 West 220th Street)|
|13||W Hollywood (6250 Hollywood Boulevard)||9|
|14||PERI.A (146 N Robertson Blvd)|
|15||Unique Vintage (2013 W Magnolia Blvd)|
|16||12th Tribe (5037 W Exposition Blvd)|
|17||Pasadena Convention Center (300 East Green Street)|
|18||The Reef (1933 S Broadway)||14|
|19||Ji Intimates (9434 Washington Blvd)|
|20||Estrella Restaurant (8800 Sunset Blvd)|
How many vintage fashion sales happened each month in Los Angeles in 2017?
These Los Angeles vintage sales were the most popular on Chicmi in 2017.
|1||A Current Affair: Pop Up Vintage Marketplace (Apr 2017)|
|2||Pickwick Vintage Show (Apr 2017)|
|3||Vintage Fashion Expo (Feb 2017)|
|4||A Vintage Spring Boutique (May 2017)|
|5||Topanga Vintage Market (Apr 2017)|
|6||Topanga Vintage Market (Mar 2017)|
|7||Topanga Vintage Market (May 2017)|
|8||Pickwick Vintage Show (Jan 2017)|
|9||Artists & Fleas Vintage Market (Jan 2017)|
|10||Topanga Vintage Market (Jan 2017)|
|11||Artists & Fleas Vintage Market (Feb 2017)|
|12||Pre-Viva Las Vegas Vintage Clothing Sale (Apr 2017)|
|13||Artists & Fleas Vintage Market (May 2017)|
|14||Artists & Fleas Vintage Market (May 2017)|
|15||Artists & Fleas Vintage Market (May 2017)|
|16||Artists & Fleas Vintage Market (Apr 2017)|
|17||Artists & Fleas Vintage Market (Jan 2017)|
|18||Women's Clothing Swap (Jan 2017)|
|19||Pinup Girl Boutique's Vintage Yard Sale (Mar 2017)|
|20||Vintage Sale at Rose Bowl Flea Market (Apr 2017)|
How many bridal sales happened each month in Los Angeles in 2017?
These Los Angeles bridal sales were the most popular on Chicmi in 2017.
|1||LOHO Bride Sample Sale (Dec 2017)|
|2||Simply Bridal Black Friday Sale (Nov 2017)|
|3||Mon Amie Bridal Sample Sale (Oct 2017)|
|4||Lovella Bridal Sample Sale (Oct 2017)|
|5||CocoMelody Black Friday Sale (Nov 2017)|
|6||Lovella Bridal Sample Sale (Dec 2017)|
|7||Grace Loves Lace Sample Sale (Aug 2017)|
|8||Garnet + Grace Bridal Wedding Dress Sale (Jul 2017)|
|9||Daughters of Simone & Friends Bridal Sample Sale (Sep 2017)|
|10||Strut Bridal Salon Sample Sale (Jul 2017)|
|11||Kinsley James Bridal Sample Sale (Jul 2017)|
|12||Lili Bridals Sample Sale (Jul 2017)|
|13||Lovella Bridal Sample Sale (Aug 2017)|
|14||Katie May Bridal Sample Sale (Jul 2017)|
|15||Panache Bridal Sample Sale (Jul 2017)|
|16||LOHO Bride Sample Sale (Jun 2017)|
|17||Dolly Couture Bridal Pop Up & Sample Sale (Jun 2017)|
|18||Simply Bridal Sample Sale (Jun 2017)|
|19||Panache Bridal Sample Sale (Apr 2017)|
|20||Sarah Seven Bridal Sample Sale (Mar 2017 - Apr 2017)|
These brands were the most popular in 2017, based on the popularity of Los Angeles bridal sales that they were involved in.
|1||Grace Loves Lace|
|2||Stone Cold Fox|
|3||Daughters Of Simone|
|4||Child of Wild|
These Los Angeles venues were the most popular in 2017, based on the popularity of bridal sales that they hosted.
|1||LOHO Bride (8282 Melrose Ave)|
|2||Simply Bridal (3750 Sepulveda Blvd)||2|
|3||Lovella Bridal (224 S Brand Blvd)||3|
|4||Mon Amie Bridal (355 Bristol St)|
|5||Grace Loves Lace Showroom (1510 Abbot Kinney Boulevard)|
|6||Panache Bridal (3077 Bristol Street)||4|
|7||Kinsley James (8231 West 3rd Street)|
|8||Lili Bridals (18663 Ventura Blvd)|
|9||Vow To Be Chic (1505 4th Street)|
|10||Panache Bridal Beverly Hills (9740 Wilshire Blvd)||8|
|11||Winnie Couture (9393 Wilshire Boulevard)||8|
|12||Erica Koesler (12142 Sherman Way)||3|
|13||Anaheim Convention Center (800 W. Katella Ave.)|
|14||The Americana at Brand (889 Americana Way)||9|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.
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