2017 Los Angeles Fashion Event Trends

Chicmi has the most comprehensive fashion event listings on the web for London, New York & LA. After the success of our 2016 report we're bringing you an in-depth dossier on the trends in the fashion scene each month in 2017 to give you an overview of this constantly evolving industry.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2017

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2017

These Los Angeles sample sales were the most popular on Chicmi in 2017.

# Event Change
1 Sandro Sample Sale (Oct 2017)
2 Rent The Runway Sample Sale (Mar 2017 - Apr 2017)
3 Elie Tahari Sample Sale (Nov 2017)
4 Rebecca Minkoff Sample Sale (Nov 2017)
5 Maje Sample Sale (Oct 2017)
6 Stila Cosmetics Sample Sale (Dec 2017)
7 Herve Leger Holiday Sample Sale (Dec 2017)
8 Ted Baker Sample Sale (Nov 2017 - Dec 2017)
9 Zadig & Voltaire Sample Sale (Nov 2017)
10 Oscar de la Renta Sample Sale (Nov 2017 - Dec 2017)
11 A.P.C. Overstock Sale (Oct 2017)
12 J BRAND Sample Sale (Dec 2017)
13 The Kooples Sample Sale (Oct 2017 - Nov 2017)
14 La Perla Sample Sale (Mar 2017)
15 Derek Lam Sample Sale (Nov 2017)
16 Splendid, Ella Moss & 7 For All Mankind Factory Sale (Sep 2017)
17 The Kooples Sample Sale (Apr 2017)
18 Schutz Sample Sale (Nov 2017)
19 Bailey 44, Superfine, Ali & Jay Sample Sale (Jan 2017)
20 Multibrand Designer Sample Sale (Jun 2017)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 Elie Tahari
2 Derek Lam 225
3 Halston 6
4 THE KOOPLES 215
5 Paul Smith 218
6 Valentino 219
7 Sandro 221
8 Vince 185
9 A.L.C.
10 Rent The Runway
11 Elizabeth and James
12 Carven
13 rag & bone 274
14 Diane von Furstenberg
15 Rebecca Taylor
16 Missoni
17 Jill Stuart
18 Versace
19 Balenciaga
20 Nina Ricci
Most active sample sale brands 

Most Active Sample Sale Brands in 2017

These brands were involved in the most fashion sample sales in Los Angeles in 2017.

# Brand Change
1 Thomas Wylde 17
2 Halston 1
3 Kiko Leather
4 Three Dots 40
5 Bailey Blue 1
6 Riller & Fount 5
7 Stüssy
8 The Odells 259
9 Georg Roth 3
10 The Poster List 377
11 Zero Gravity
12 VidaKush 2
13 Robin's Jean
14 COIN 1804 12
15 CALi DREAMiNG 287
16 Athena Designs
17 Splendid 6
18 Everly Clothing 35
19 Aish
20 Ella Moss 6
Most popular sample sale venues  Most active sample sale venues 

Los Angeles Fashion Exhibitions in 2017

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in Los Angeles in 2017?

Most popular fashion exhibitions 

Los Angeles Fashion Shopping Events in 2017

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in Los Angeles in 2017?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2017

These brands were the most popular in 2017, based on the popularity of Los Angeles shopping events they were involved in.

# Brand Change
1 Show Me Your Mumu
2 RumbaTime
3 The Ones Who
4 Bonnie Clyde
5 Lisa Hoffman
6 Swatch
7 Gorjana
8 Bailey 44 -
9 Universal Standard
10 dRA
11 George Loves
12 BedHead
13 Fab Design Company
14 The Line
15 Everything But Water
16 Marysia Swim
17 Saskia Diez
18 Cynthia Rowley
19 Laura Mercier
20 Sephora
Most popular shopping event venues 

Los Angeles Vintage Sales in 2017

Vintage sales by month 

Vintage Fashion Sales by Month

How many vintage fashion sales happened each month in Los Angeles in 2017?

Most popular vintage sales 

Los Angeles Bridal Sales in 2017

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in Los Angeles in 2017?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of Los Angeles bridal sales that they were involved in.

# Brand Change
1 Grace Loves Lace
2 Stone Cold Fox
3 Daughters Of Simone
4 Child of Wild
5 Katie May 3
6 Pronovias 5
7 Romona Keveža 5
8 Lihi Hod
9 Dolly Couture
10 Sarah Seven
11 Erica Koesler 1
12 JLM Couture
13 TOMS
14 Zuhair Murad 7
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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