2018 Los Angeles Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2018

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2018

These Los Angeles sample sales were the most popular on Chicmi in 2018.

# Event Change
1 La Perla Sample Sale (Mar 2018)
2 Rent The Runway Sample Sale (Mar 2018)
3 Dr. Jart+, Artis & ghd Sample Sale (Mar 2018)
4 Eberjey + NEST Fragrances Sample Sale (Jan 2018)
5 Kiton Sample Sale (Feb 2018)
6 FEIT x The Arrivals Sample Sale (Jan 2018)
7 Vivienne Westwood Sample Sale (Jan 2018)
8 Barry's Fitness Apparel Sample Sale (May 2018 - Jun 2018)
9 Superdry Sample Sale (Feb 2018 - Mar 2018)
10 Aquazzura Sample Sale (May 2018)
11 Equinox Sample Sale (Apr 2018)
12 Zadig & Voltaire Sample Sale (Jan 2018)
13 Ted Baker Sample Sale (Jun 2018 - Jul 2018)
14 rag & bone Sample Sale (May 2018 - Jun 2018)
15 Marc Jacobs Sample Sale (Jun 2018)
16 Sincerely Jules Sample Sale (May 2018)
17 Oscar de la Renta Sample Sale (Jun 2018)
18 Rebecca Minkoff Sample Sale (May 2018)
19 Nancy Gonzalez x St. John Sample Sale (May 2018)
20 BB Dakota Sample Sale (May 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 Rent The Runway 8
2 La Perla 32
3 Dr.Jart+
4 ghd
5 Artis
6 Superdry 638
8 Eberjey
9 The Arrivals
10 Kiton
12 Vivienne Westwood
13 Barry's Bootcamp 470
14 BB Dakota 83
15 Aquazzura
16 Zadig & Voltaire 11
17 Ted Baker 9
18 rag & bone 6
19 Marc by Marc Jacobs
20 Marc Jacobs 116
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in Los Angeles in 2018.

# Brand Change
1 Thomas Wylde -
2 Three Dots 2
3 Halston 1
4 ASICS 67
5 Everly Clothing 13
6 BB Dakota 85
8 Keepsake 30
9 C/MEO Collective 129
10 BCBG 120
11 Kiko Leather 8
12 Michael Antonio 144
13 Gold Hawk 48
14 BCBGeneration 586
15 Haute Hippie 15
16 Brandy Melville 631
17 Finders Keepers 394
18 Delicate Raymond
19 Vere Verto 67
20 Riller & Fount 14
Most popular sample sale venues  Most active sample sale venues 

Los Angeles Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in Los Angeles in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of Los Angeles shopping events they were involved in.

# Brand Change
1 Luxury Garage Sale
2 adidas
3 KKW Beauty
4 Daughters of Culture 23
5 George Loves 6
6 For Love & Lemons 163
8 Solid & Striped
9 Madewell
10 LF Stores
12 Touché LA
13 Barneys
14 Fred Segal
15 Kristinit
16 Luna Zorro
17 Lola y Tula
18 Ara Collective
19 Fierce & Regal
20 ban.do 98
Most popular shopping event venues 

Los Angeles Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in Los Angeles in 2018?

Most popular bridal sales 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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