2018 Los Angeles Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2018

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2018

These Los Angeles sample sales were the most popular on Chicmi in 2018.

# Event Change
1 La Perla Sample Sale (Mar 2018)
2 Rent The Runway Sample Sale (Mar 2018)
3 Dr. Jart+, Artis & ghd Sample Sale (Mar 2018)
4 Eberjey + NEST Fragrances Sample Sale (Jan 2018)
5 Kiton Sample Sale (Feb 2018)
6 Herschel Supply Co Sample Sale (Oct 2018)
7 FEIT x The Arrivals Sample Sale (Jan 2018)
8 Vivienne Westwood Sample Sale (Jan 2018)
9 Outdoor Voices Sample Sale (Aug 2018)
10 Barry's Fitness Apparel Sample Sale (May 2018 - Jun 2018)
11 Superdry Sample Sale (Feb 2018 - Mar 2018)
12 Sam Edelman Sample Sale (Sep 2018)
13 Aquazzura Sample Sale (May 2018)
14 Zadig & Voltaire Sample Sale (Jul 2018)
15 Equinox Sample Sale (Apr 2018)
16 Joe's Jeans Blowout Sample Sale (Jul 2018 - Sep 2018)
17 Herschel Sample Sale (Jul 2018)
18 Zadig & Voltaire Sample Sale (Jan 2018)
19 Ted Baker Sample Sale (Jun 2018 - Jul 2018)
20 Bonobos Sample Sale (Aug 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 Rent The Runway 8
2 Herschel Supply Co 435
3 Eberjey
4 Zadig & Voltaire 23
5 La Perla 29
6 Kristinit
7 Dr.Jart+
8 ghd
9 Artis
10 Superdry 635
11 NEST
12 The Arrivals
13 BB Dakota 84
14 Kiton
15 FEIT
16 Vivienne Westwood
17 Outdoor Voices
18 Barry's Bootcamp 467
19 J BRAND 14
20 Sam Edelman
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in Los Angeles in 2018.

# Brand Change
1 Three Dots 3
2 Halston -
3 MONROW 20
4 BCBG 126
5 BCBGeneration 589
6 Everly Clothing 12
7 Riller & Fount 1
8 Thomas Wylde 7
9 ASICS 63
10 Lorna Jane 72
11 Bailey Blue 6
12 BB Dakota 78
13 Michael Antonio 144
14 Gold Hawk 48
15 Lolli Swim
16 Eva Franco 35
17 Keepsake 22
18 Brandy Melville 622
19 Stone Fox
20 C/MEO Collective 118
Most popular sample sale venues  Most active sample sale venues 

Los Angeles Fashion Exhibitions in 2018

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in Los Angeles in 2018?

Most popular fashion exhibitions 

Los Angeles Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in Los Angeles in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of Los Angeles shopping events they were involved in.

# Brand Change
1 Luxury Garage Sale
2 adidas
3 dRA 7
4 OZMA
5 Pari Desai 73
6 Maje
7 Vere Verto 214
8 The Palatines 72
9 KKW Beauty
10 Karl Lagerfeld
11 Myrtle
12 Segara Swim
13 MATE
14 lilah b.
15 Prism
16 Kira 173
17 David Lerner
18 NOTO Botanics
19 Billy!
20 Leigh Miller
Most popular shopping event venues 

Los Angeles Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in Los Angeles in 2018?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of Los Angeles bridal sales that they were involved in.

# Brand Change
1 Claire Pettibone
2 LEEHWA
3 Vera Wang
4 Show Me Your Mumu
5 Child of Wild -
6 Daughters Of Simone 2
7 JLM Couture 1
8 Grace Loves Lace 7
9 Ines Di Santo
10 Berta
11 Katie May 5
12 Bel Aire
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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