As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2018.
|1||La Perla Sample Sale (Mar 2018)|
|2||Rent The Runway Sample Sale (Mar 2018)|
|3||Dr. Jart+, Artis & ghd Sample Sale (Mar 2018)|
|4||Good American Sample Sale (Nov 2018)|
|5||Eberjey + NEST Fragrances Sample Sale (Jan 2018)|
|6||Kiton Sample Sale (Feb 2018)|
|7||FEIT x The Arrivals Sample Sale (Jan 2018)|
|8||Vivienne Westwood Sample Sale (Jan 2018)|
|9||Herschel Supply Co Sample Sale (Oct 2018)|
|10||Barry's Fitness Apparel Sample Sale (May 2018 - Jun 2018)|
|11||Outdoor Voices Sample Sale (Aug 2018)|
|12||Superdry Sample Sale (Feb 2018 - Mar 2018)|
|13||Ted Baker Warehouse Sale (Dec 2018)|
|14||Aquazzura Sample Sale (May 2018)|
|15||Sam Edelman Sample Sale (Sep 2018)|
|16||Equinox Sample Sale (Apr 2018)|
|17||Zadig & Voltaire Sample Sale (Jul 2018)|
|18||Carbon38 Sample Sale (Nov 2018)|
|19||Zadig & Voltaire Sample Sale (Jan 2018)|
|20||The Kooples Sample Sale (Dec 2018)|
These brands were the most popular in 2018, based on the popularity of Los Angeles sample sales they were involved in.
|1||Rent The Runway||9|
|2||Herschel Supply Co||358|
|7||Zadig & Voltaire||20|
These brands were involved in the most fashion sample sales in Los Angeles in 2018.
|7||Riller & Fount||1|
|19||Show Me Your Mumu||30|
These Los Angeles venues were the most popular in 2018, based on the popularity of sample sales that they hosted.
|1||260la (301 N Canon Drive)||-|
|2||260 Beverly Hills (301 N Canon Drive)|
|3||Eclipse Sample Sale (8483 Melrose Avenue)|
|4||Eclipse Sample Sales (708 N Croft Ave)|
|5||Cooper Building (860 S. Los Angeles Street)||1|
|6||Alternative Retail Inc (1400 Village Way)||21|
|7||645 S. La Brea Ave (645 S. La Brea Ave)|
|8||Westminster Mall (1025 Westminster Mall)|
|9||Desperate Boutique (4851 Fountain Ave)|
|10||Eclipse Sample Sale (8590 Melrose Avenue)|
|11||ECLIPSE Sample Sales for Ted Baker (860 S. Los Angeles Street)||6|
|12||Inland Venice (12228 Venice Blvd)|
|13||1305 E Wakeham Avenue (1305 E Wakeham Avenue)|
|14||2930 East 44th Street (2930 East 44th Street)|
|15||Los Angeles Center Studios (451 S. Beaudry Avenue)||49|
|16||CMC (California Market Center) (110 East 9th Street)||8|
|17||ROW DTLA (777 Alameda Street)||40|
|18||Citizens of Humanity HQ (5715 Bickett Street)||116|
|19||Cason Couture (18211 Enterprise Lane)||13|
|20||CLD Style House (1206 Maple Avenue)||75|
These venues hosted the most fashion sample sales in Los Angeles in 2018.
|1||Cooper Building (860 S. Los Angeles Street)||-|
|2||CMC (California Market Center) (110 East 9th Street)||-|
|3||Alternative Retail Inc (1400 Village Way)||12|
|4||The New Mart Building (127 E. 9th Street)||1|
|5||260la (301 N Canon Drive)||1|
|6||The Gerry Building (910 S Los Angeles Street)||2|
|7||260 Beverly Hills (301 N Canon Drive)|
|8||ROW DTLA (777 Alameda Street)||35|
|9||Everly Clothing (2425 East 30th Street)||9|
|10||Riller & Fount (308 E 9th Street)||1|
|11||Bailey Blue (1850 East 15th Street)||3|
|12||Eclipse Sample Sale (8483 Melrose Avenue)|
|13||Michael Antonio (5161 Richton Street)||57|
|14||COIN 1804 HQ (2262 East 37th Street)||2|
|15||Cason Couture (18211 Enterprise Lane)||16|
|16||Los Angeles (Los Angeles)||7|
|17||1305 E Wakeham Avenue (1305 E Wakeham Avenue)|
|18||Three Dots (7340 Lampson Ave)||6|
|19||Thomas Wylde (229 West 31st Street)||29|
|20||Three Dots Showroom (127 East 9th Street)||1|
How many fashion exhibitions happened each month in Los Angeles in 2018?
These Los Angeles fashion exhibitions were the most popular on Chicmi in 2018.
|1||Icons of Style: A Century of Fashion Photography (Jun 2018 - Oct 2018)|
|2||The Art of Television Costume Design (Aug 2018 - Oct 2018)|
|3||Thierry Mugler: Alien to Angel (Dec 2017 - Jun 2018)||1|
|4||69: Déjà Vu (Aug 2018 - Oct 2018)|
|5||Louis Vuitton Time Capsule Exhibition (May 2018 - Jun 2018)|
|6||Why They Wore It: First Ladies' Fashion (Aug 2018 - Sep 2018)|
|7||Hermès Heritage: Harnessing the Roots (Mar 2018 - Apr 2018)|
|8||View The DVF Met Gala Gowns (Jun 2018)|
|9||Acquiring Beauty: FIDM Museum Fashion Council (Feb 2018 - Jul 2018)|
|10||Capturing the Catwalk: Runway Photography From The Michel Arnaud Archive (May 2018 - Jul 2018)|
|11||The Art of Motion Picture Costume Design (Feb 2018 - Apr 2018)|
How many fashion shopping events happened each month in Los Angeles in 2018?
These Los Angeles fashion shopping events were the most popular on Chicmi in 2018.
|1||Luxury Garage Sale Opening Celebration (Jun 2018)|
|2||Oscars Red Carpet Hairstyling (Mar 2018)|
|3||The Bank Sale (Aug 2018)|
|4||Maje Shopping Party (Jul 2018)|
|5||KKW Beauty & Fragrance Pop-Up (Jun 2018 - Jul 2018)|
|6||KARLXKAIAXREVOLVE Pop-Up Shop (Aug 2018 - Sep 2018)|
|7||Indie Beauty Expo: Shop Indie (Jan 2018)|
|8||adidas DasDays (Apr 2018)|
|9||Modern Artisan Marketplace (Jul 2018)|
|10||Topanga Vintage Market (Jul 2018)|
|11||B.O.L.D Summer Nights Kick Off (Aug 2018)|
|12||LA Independent Designer Fair (Aug 2018)|
|13||Luxury Garage Sale Glendale Pop Up (Jun 2018)|
|14||Byrdie Beauty Lab (Jul 2018)|
|15||LAND of distraction x Gladys Tamez Shopping Event (Aug 2018)|
|16||Disney by David Lerner Pop-Up Shop (Oct 2018)|
|17||adidas Originals Falcon Launch Party (Sep 2018)|
|18||Lacoste Century City Grand Opening (Sep 2018)|
|19||UNIQUE LA Spring Market (May 2018)|
|20||Modern Artisan Marketplace (Mar 2018)|
These brands were the most popular in 2018, based on the popularity of Los Angeles shopping events they were involved in.
|1||Luxury Garage Sale|
These Los Angeles venues were the most popular in 2018, based on the popularity of shopping events that they hosted.
|1||Glendale Galleria (100 W Broadway)|
|2||Platform LA (8850 Washington Blvd)||1|
|3||Westfield Century City (10250 Santa Monica Blvd)|
|4||ROW DTLA (777 Alameda Street)||2|
|5||CMC (California Market Center) (110 East 9th Street)||3|
|6||631 N Robertson Blvd (631 N Robertson Blvd)|
|7||Alfred Coffee Melrose Place (8428 Melrose Place)|
|8||The Grove (189 The Grove Drive)||16|
|9||The Americana at Brand (889 Americana Way)||12|
|10||Fashion Island (591 Newport Center Dr)||25|
|11||Pomona Fairplex (1101 W McKinley Ave)|
|12||611 N La Cienega Blvd (611 N La Cienega Blvd)|
|13||Fred Segal (8500 Sunset Blvd)|
|14||Estrella Restaurant (8800 Sunset Blvd)||6|
|15||Catwalk (459 N. Fairfax Ave)|
|16||Desperate Boutique (4851 Fountain Ave)|
|17||The Stylist Showroom (3793 Wade St.)|
|18||ban.do (1110 North Beachwood Drive)||12|
|19||Skybar at The Mondrian (8440 Sunset Blvd)||3|
|20||Le Magazyn (904 Pacific Ave)|
How many bridal sales happened each month in Los Angeles in 2018?
These Los Angeles bridal sales were the most popular on Chicmi in 2018.
|1||LEEHWA Wedding Sample Sale (Aug 2018)|
|2||Vera Wang Bridal Sample Sale (Aug 2018)|
|3||The Dresser Day of Dreams Sample Sale (Jan 2018)|
|4||Claire Pettibone LA Flagship Trunk Show (Sep 2018)|
|5||Claire Pettibone Bridal Sample Sale (Jul 2018)|
|6||Daughters of Simone x Show Me Your Mumu Bridal Sample Sale (Aug 2018)|
|7||JLM Couture Bridal & Bridesmaids Sample Sale (Aug 2018)|
|8||La Soie Bridal Spring Sample Sale (May 2018)|
|9||LOHO Bride Sample Sale (May 2018)|
|10||Grace Loves Lace Sample Sale (May 2018)|
|11||Kinsley James Bridal Sample Sale (Jul 2018)|
|12||Mon Amie Bridal Sample Sale (Jun 2018)|
|13||Panache Bridal Sample Sale (Apr 2018)|
|14||Winnie Couture Bridal July 4th Sales Event (Jun 2018 - Jul 2018)|
|15||Bride Los Angeles Sample Sale (Apr 2018)|
|16||Ines Di Santo Bridal Trunk Show (May 2018)|
|17||Kinsley James Bridal Sample Sale (Feb 2018)|
|18||CocoMelody Annual Sample Sale (Nov 2018 - Dec 2018)|
|19||Lovella Bridal Sample Sale (Mar 2018)|
|20||LEEHWA Wedding Early Black Friday Sample Sale (Nov 2018)|
These brands were the most popular in 2018, based on the popularity of Los Angeles bridal sales that they were involved in.
|4||Show Me Your Mumu|
|5||Child of Wild||1|
|6||Daughters Of Simone||3|
|8||Grace Loves Lace||7|
|9||Ines Di Santo|
|11||Ryan & Walter|
These Los Angeles venues were the most popular in 2018, based on the popularity of bridal sales that they hosted.
|1||Claire Pettibone Flagship (7415 Beverly Boulevard)|
|2||LEEHWA (555 S Western Avenue)|
|3||ROW DTLA (777 Alameda Street)|
|4||Kinsley James (8231 West 3rd Street)||3|
|5||Show Me Your Mumu HQ (2420 East 8th Street)|
|6||La Soie (650 E. Colorado Blvd)|
|7||LOHO Bride (8282 Melrose Ave)||6|
|8||Grace Loves Lace Showroom (1510 Abbot Kinney Boulevard)||3|
|9||Lovella Bridal (224 S Brand Blvd)||6|
|10||Mon Amie Bridal (355 Bristol St)||6|
|11||Panache Bridal (3077 Bristol Street)||5|
|12||Winnie Couture (9393 Wilshire Boulevard)||1|
|13||Fleurish LA (11263 National Boulevard)|
|14||Della Curva (18663 Ventura Blvd)|
|15||Lili Bridals (18663 Ventura Blvd)||7|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.
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