2019 Los Angeles Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2019

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2019

These Los Angeles sample sales were the most popular on Chicmi in 2019.

# Event Change
1 IRO Sample Sale (Oct 2019 - Nov 2019)
2 Jimmy Choo Sample Sale (Jul 2019 - Aug 2019)
3 Sandro Sample Sale (May 2019)
4 Maje Sample Sale (May 2019)
5 IRO Sample Sale (Apr 2019)
6 Maje Sample Sale (Sep 2019)
7 L*Space Sample Sale (May 2019)
8 2XU & APL Sample Sale (May 2019)
9 ba&sh Sample Sale (Sep 2019)
10 Frette Sample Sale (May 2019)
11 Luxury Multibrand Sample Sale (Jun 2019)
12 Ted Baker Warehouse Sale (Jun 2019)
13 Sandro Sample Sale (Sep 2019)
14 Carbon38 Sample Sale (Mar 2019)
15 Good American Sample Sale (Oct 2019)
16 Eclipse Luxury Multibrand Sale (Aug 2019 - Sep 2019)
17 Joie, Current/Elliott & Equipment Sample Sale (Aug 2019)
18 Rebecca Taylor Sample Sale (Jun 2019)
19 Alexandre Birman Sample Sale (Oct 2019)
20 Aquazzura Sample Sale (Oct 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 La Dolce Vitae
2 IRO 458
3 Sandro 52
4 Maje 50
5 Current/Elliott 66
6 Joie 63
7 Equipment 63
8 Zadig & Voltaire 1
9 Jimmy Choo
10 Solid & Striped
11 La Perla 5
12 2XU
13 L*Space 167
14 APL
15 Rachel Pally 215
16 ba&sh
17 Oscar de la Renta 5
18 Frette 23
19 Ted Baker 16
20 Carbon38 9
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in Los Angeles in 2019.

# Brand Change
1 La Dolce Vitae
2 Michael Antonio 9
3 Riller & Fount 4
5 Eva Franco 11
6 Honey Punch 111
7 Miki Miette 53
8 IRO 89
9 TheLab25 690
10 Current/Elliott 467
11 Baciano
12 Joie 651
13 Equipment 701
14 All : Row 406
15 ASICS 12
16 LF Stores 714
17 Frankies Bikinis 27
18 Gold Hawk 3
19 MOD REF 590
20 n:Philanthropy 2
Most popular sample sale venues  Most active sample sale venues 

Los Angeles Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in Los Angeles in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of Los Angeles bridal sales that they were involved in.

# Brand Change
1 LEEHWA Wedding 1
2 Grace Loves Lace 6
3 Erica Koesler
4 Cocoe Voci
5 Reformation
6 Floravere
7 Mon Amie Bridal
8 Chic Nostalgia
9 Essense of Australia
10 Willowby by Watters
11 Casablanca
12 Pronovias
13 Lillian West
15 Ines Di Santo 6

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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