As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2019.
|1||IRO Sample Sale (Oct 2019 - Nov 2019)|
|2||Jimmy Choo Sample Sale (Jul 2019 - Aug 2019)|
|3||Sandro Sample Sale (May 2019)|
|4||Maje Sample Sale (May 2019)|
|5||IRO Sample Sale (Apr 2019)|
|6||Maje Sample Sale (Sep 2019)|
|7||L*Space Sample Sale (May 2019)|
|8||2XU & APL Sample Sale (May 2019)|
|9||ba&sh Sample Sale (Sep 2019)|
|10||Frette Sample Sale (May 2019)|
|11||Luxury Multibrand Sample Sale (Jun 2019)|
|12||Ted Baker Warehouse Sale (Jun 2019)|
|13||Sandro Sample Sale (Sep 2019)|
|14||Carbon38 Sample Sale (Mar 2019)|
|15||Good American Sample Sale (Oct 2019)|
|16||Eclipse Luxury Multibrand Sale (Aug 2019 - Sep 2019)|
|17||Joie, Current/Elliott & Equipment Sample Sale (Aug 2019)|
|18||Rebecca Taylor Sample Sale (Jun 2019)|
|19||Alexandre Birman Sample Sale (Oct 2019)|
|20||Aquazzura Sample Sale (Oct 2019)|
These brands were the most popular in 2019, based on the popularity of Los Angeles sample sales they were involved in.
|1||La Dolce Vitae|
|8||Zadig & Voltaire||1|
|10||Solid & Striped|
|17||Oscar de la Renta||5|
These brands were involved in the most fashion sample sales in Los Angeles in 2019.
|1||La Dolce Vitae|
|3||Riller & Fount||4|
|14||All : Row||406|
These Los Angeles venues were the most popular in 2019, based on the popularity of sample sales that they hosted.
|1||260 Beverly Hills (301 N Canon Drive)||1|
|2||Eclipse Sample Sales (315 S Robertson Blvd)|
|3||La Dolce Vitae (1903 East Deere Avenue)|
|4||Cooper Building (860 S. Los Angeles Street)||1|
|5||260 DTLA (331 South Broadway)|
|6||Westminster Mall (1025 Westminster Mall)||2|
|7||Rachel Pally (201 S Anderson Street)||79|
|8||Eclipse Sample Sale (8590 Melrose Avenue)||2|
|9||Alternative Retail Inc (1400 Village Way)||3|
|10||Dainty Hooligan (7451 Talbert Ave)||53|
|11||Inland Venice (12228 Venice Blvd)||1|
|12||CustomSpace (4361 Valley Blvd)|
|13||529 S. Broadway (529 S. Broadway)|
|14||johnnie-O Love Shack (2712 Wilshire Blvd)||34|
|15||CMC (California Market Center) (110 East 9th Street)||1|
|16||Platform LA (8850 Washington Blvd)||171|
|17||The New Mart Building (127 E. 9th Street)||5|
|18||True Religion HQ (1888 Rosecrans Ave)||115|
|19||ROW DTLA (777 Alameda Street)||2|
|20||Citizens of Humanity HQ (5715 Bickett Street)||2|
These venues hosted the most fashion sample sales in Los Angeles in 2019.
|1||Cooper Building (860 S. Los Angeles Street)||-|
|2||260 Beverly Hills (301 N Canon Drive)||5|
|3||Eclipse Sample Sales (315 S Robertson Blvd)|
|4||Alternative Retail Inc (1400 Village Way)||1|
|5||CMC (California Market Center) (110 East 9th Street)||3|
|6||The New Mart Building (127 E. 9th Street)||2|
|7||Michael Antonio (5161 Richton Street)||6|
|8||La Dolce Vitae (1903 East Deere Avenue)|
|9||ROW DTLA (777 Alameda Street)||1|
|10||Riller & Fount (308 E 9th Street)||-|
|11||The Gerry Building (910 S Los Angeles Street)||5|
|12||5203 1/2 G Street (5203 1/2 G Street)|
|13||Eva Franco Showroom (2100 East 14th Street)||8|
|14||5199 G Street (5199 G Street)||191|
|15||CustomSpace (4361 Valley Blvd)|
|16||Honey Punch (1509 Rio Vista Ave)||43|
|17||2800 S Santa Fe Ave (2800 S Santa Fe Ave)|
|18||COIN 1804 HQ (2262 East 37th Street)||4|
|19||260 DTLA (331 South Broadway)|
|20||Bailey Blue (1850 East 15th Street)||9|
How many bridal sales happened each month in Los Angeles in 2019?
These Los Angeles bridal sales were the most popular on Chicmi in 2019.
|1||LEEHWA Wedding Sample Sale (May 2019)|
|2||LEEHWA Wedding Dress Sample Sale (Aug 2019)|
|3||Fleurish LA Labor Day/End Of Season Sale (Aug 2019 - Sep 2019)|
|4||Grace Loves Lace Sample Sale (Feb 2019)|
|5||Erica Koesler Wedding Accessories Sale (Jul 2019)|
|6||Cocoe Voci Bridal Dress Sample Sale Pop-Up Shop (May 2019 - Jun 2019)|
|7||Bridal Gown Sample Sale (Aug 2019)|
|8||Reformation Bridal Trunk Show (Mar 2019)|
|9||Floravere Sample Sale (Sep 2019)|
|10||Mon Amie Bridal Salon Sample Sale (Jul 2019)|
|11||Bridal Fashion Week Canada (Apr 2019)|
|12||Mariposa Bridal Flash Sample Sale (Mar 2019)|
|13||Boho Wedding Dress Sample Sale (May 2019 - Jun 2019)|
|14||SÉBASTIEN LUKE Bridal Sample Sale (Jun 2019)|
|15||Panache Bridal Sample Sale (Jul 2019)|
|16||Lovella Bridal Sample Sale (Apr 2019)|
|17||Ines Di Santo Exclusive Trunk Show (Jul 2019)|
|18||Lovella Bridal Sample Sale (Aug 2019)|
|19||Jinza Bridal Sample Sale (Jan 2019)|
|20||Lovella Bridal Sample Sale (Feb 2019)|
These brands were the most popular in 2019, based on the popularity of Los Angeles bridal sales that they were involved in.
|2||Grace Loves Lace||6|
|7||Mon Amie Bridal|
|9||Essense of Australia|
|10||Willowby by Watters|
|15||Ines Di Santo||6|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing email@example.com.
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