2019 Los Angeles Fashion Event Trends

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2019

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2019

These Los Angeles sample sales were the most popular on Chicmi in 2019.

# Event Change
1 IRO Sample Sale (Oct 2019 - Nov 2019)
2 Jimmy Choo Sample Sale (Jul 2019 - Aug 2019)
3 Sandro Sample Sale (May 2019)
4 Mother Denim Sample Sale (Nov 2019)
5 Maje Sample Sale (May 2019)
6 IRO Sample Sale (Apr 2019)
7 Maje Sample Sale (Sep 2019)
8 rag & bone Sample Sale (Dec 2019)
9 L*Space Sample Sale (May 2019)
10 2XU & APL Sample Sale (May 2019)
11 Joie, Equipment & Current/Elliott Sample Sale (Dec 2019 - Jan 2020)
12 ba&sh Sample Sale (Sep 2019)
13 Frette Sample Sale (May 2019)
14 Joe's Jeans & Hudson Jeans Sample Sale (Dec 2019)
15 Luxury Multibrand Sample Sale (Jun 2019)
16 Ted Baker Warehouse Sale (Jun 2019)
17 Sandro Sample Sale (Sep 2019)
18 Carbon38 Sample Sale (Mar 2019)
19 Ted Baker Warehouse Sale (Dec 2019)
20 Good American Sample Sale (Oct 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 260 Sample Sale -
2 Eclipse Sample Sales -
3 La Dolce Vitae
4 Current/Elliott 69
5 Joie 66
6 Equipment 66
7 IRO 455
8 Sandro 49
9 Maje 47
10 MOTHER 177
11 Ted Baker 6
12 Schutz
13 Zadig & Voltaire 4
14 Rachel Pally 218
15 Jimmy Choo
16 Tocca
17 Dr.Jart+ 5
18 Stila 41
19 Artis 8
20 rag & bone 8
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in Los Angeles in 2019.

# Brand Change
1 260 Sample Sale -
2 Eclipse Sample Sales -
3 La Dolce Vitae
4 Riller & Fount 7
5 Michael Antonio 8
7 Baciano
8 Miki Miette 63
9 Honey Punch 113
10 Eva Franco 10
11 Current/Elliott 508
12 ÉTICA Denim
13 Joie 723
14 Equipment 329
15 MOD REF 666
16 Gold Hawk 2
17 TheLab25 734
18 Rachel Pally 28
20 All : Row 468
Most popular sample sale venues  Most active sample sale venues 

Los Angeles Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in Los Angeles in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of Los Angeles bridal sales that they were involved in.

# Brand Change
1 LEEHWA Wedding 1
2 Monique Lhuillier
3 Grace Loves Lace 5
4 Erica Koesler
5 Cocoe Voci
6 Ines Di Santo 3
7 Reformation
8 Floravere
9 Mon Amie Bridal
10 Bellasposa
12 Chic Nostalgia
13 Essense of Australia
14 Willowby by Watters
15 Casablanca
16 Pronovias
17 Lillian West
19 Della Curva
20 Kinsley James

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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