2020 Los Angeles Fashion Event Trends

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2020

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2020

These Los Angeles sample sales were the most popular on Chicmi in 2020.

# Event Change
1 Zadig & Voltaire Warehouse Sale (Jan 2020)
2 Joie, Equipment & Current/Elliott Sample Sale (Dec 2019 - Jan 2020) 9
3 La Dolce Vitae Prada Archive Sample Sale (Jan 2020 - Feb 2020)
4 Outdoor Voices Sample Sale (Jan 2020)
5 Bally Sample Sale (Mar 2020)
6 MOTHER Denim Sample Sale (Nov 2020)
7 Ted Baker Sample Sale (Nov 2020)
8 OVO Sample Sale (Feb 2020)
9 Cinq รก Sept Sample Sale (Feb 2020)
10 SPELL Sample Sale (Jan 2020)
11 Koral Sample Sale (Jan 2020 - Feb 2020)
12 G-Star RAW Sample Sale (Feb 2020 - Mar 2020)
13 A.L.C. Sample Sale (Feb 2020)
14 CALPAK Sample Sale (Mar 2020)
15 ban.do Warehouse Sale (Feb 2020)
16 Designer End Of Year Warehouse Sale (Jan 2020)
17 Jonathan Simkhai Sample Sale (Sep 2020)
18 Ulla Johnson Sample Sale (Feb 2020 - Mar 2020)
19 Maje Sample Sale (Aug 2020)
20 J BRAND Sample Sale (Mar 2020)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2020

These brands were the most popular in 2020, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 Eclipse Sample Sales 1
2 260 Sample Sale 1
3 La Dolce Vitae -
4 Zadig & Voltaire 9
5 Current/Elliott 1
6 Joie 1
7 Equipment 1
8 Koral 32
9 Outdoor Voices
10 Bally
12 Ted Baker 1
13 J BRAND 34
14 Cinq ร  Sept 104
15 October's Very Own
16 Jaya Apparel Group 101
18 G-Star RAW 53
19 A.L.C. 24
Most active sample sale brands 

Most Active Sample Sale Brands in 2020

These brands were involved in the most fashion sample sales in Los Angeles in 2020.

# Brand Change
1 260 Sample Sale -
2 Eclipse Sample Sales -
3 La Dolce Vitae -
4 Cason Couture 559
5 Paul & Joe 29
7 L*Space 118
8 Love Token 53
9 Dainty Hooligan 124
10 Riller & Fount 6
11 Koral 22
12 Herschel Supply Co 35
13 No Rest For Bridget 383
14 Quiksilver 86
15 J BRAND 104
16 Rip Curl 210
17 Cinq ร  Sept 58
18 Style Den 38
19 prAna
Most popular sample sale venues  Most active sample sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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