As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2020.
Most popular sample sale brands ▸These brands were the most popular in 2020, based on the popularity of Los Angeles sample sales they were involved in.
| # | Brand | Change |
|---|---|---|
| 1 | 260 Sample Sale | - |
| 2 | Eclipse Sample Sales | - |
| 3 | La Dolce Vitae | - |
| 4 | Zadig & Voltaire | 9 |
| 5 | Current/Elliott | 1 |
| 6 | Joie | 1 |
| 7 | Equipment | 1 |
| 8 | Koral | 32 |
| 9 | Outdoor Voices | |
| 10 | Bally | |
| 11 | October's Very Own | |
| 12 | Cinq à Sept | 105 |
| 13 | SPELL | |
| 14 | G-Star RAW | 57 |
| 15 | A.L.C. | 28 |
| 16 | CALPAK | |
| 17 | ban.do | 156 |
| 18 | Ulla Johnson | 43 |
| 19 | J BRAND | 28 |
| 20 | Paul Smith | 54 |
These brands were involved in the most fashion sample sales in Los Angeles in 2020.
| # | Brand | Change |
|---|---|---|
| 1 | 260 Sample Sale | - |
| 2 | Eclipse Sample Sales | - |
| 3 | La Dolce Vitae | - |
| 4 | Riller & Fount | - |
| 5 | Koral | 33 |
| 6 | Luii | 17 |
| 7 | TASCHEN | 475 |
| 8 | CALi DREAMiNG | 32 |
| 9 | J BRAND | 107 |
| 10 | A.L.C. | 291 |
| 11 | SPELL | |
| 12 | Ulla Johnson | 232 |
| 13 | Illesteva | 226 |
| 14 | Koochické | 472 |
| 15 | Vertigo USA | 158 |
| 16 | Paul Smith | 209 |
| 17 | Eva Franco | 7 |
| 18 | Current/Elliott | 7 |
| 19 | CALPAK | |
| 20 | Minimale Animale | 234 |
These Los Angeles venues were the most popular in 2020, based on the popularity of sample sales that they hosted.
These venues hosted the most fashion sample sales in Los Angeles in 2020.
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.
Follow ChicmiLosAngeles for exclusive photos from sample sales and events in Los Angeles
