As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2020.
|1||Zadig & Voltaire Warehouse Sale (Jan 2020)|
|2||Joie, Equipment & Current/Elliott Sample Sale (Dec 2019 - Jan 2020)||9|
|3||La Dolce Vitae Prada Archive Sample Sale (Jan 2020 - Feb 2020)|
|4||Outdoor Voices Sample Sale (Jan 2020)|
|5||Bally Sample Sale (Mar 2020)|
|6||MOTHER Denim Sample Sale (Nov 2020)|
|7||Ted Baker Sample Sale (Nov 2020)|
|8||OVO Sample Sale (Feb 2020)|
|9||Cinq á Sept Sample Sale (Feb 2020)|
|10||SPELL Sample Sale (Jan 2020)|
|11||Koral Sample Sale (Jan 2020 - Feb 2020)|
|12||G-Star RAW Sample Sale (Feb 2020 - Mar 2020)|
|13||A.L.C. Sample Sale (Feb 2020)|
|14||CALPAK Sample Sale (Mar 2020)|
|15||ban.do Warehouse Sale (Feb 2020)|
|16||Designer End Of Year Warehouse Sale (Jan 2020)|
|17||Jonathan Simkhai Sample Sale (Sep 2020)|
|18||Ulla Johnson Sample Sale (Feb 2020 - Mar 2020)|
|19||Maje Sample Sale (Aug 2020)|
|20||J BRAND Sample Sale (Mar 2020)|
These brands were the most popular in 2020, based on the popularity of Los Angeles sample sales they were involved in.
|1||Eclipse Sample Sales||1|
|2||260 Sample Sale||1|
|3||La Dolce Vitae||-|
|4||Zadig & Voltaire||9|
|14||Cinq à Sept||104|
|15||October's Very Own|
|16||Jaya Apparel Group||101|
These brands were involved in the most fashion sample sales in Los Angeles in 2020.
|1||260 Sample Sale||-|
|2||Eclipse Sample Sales||-|
|3||La Dolce Vitae||-|
|5||Paul & Joe||29|
|10||Riller & Fount||6|
|12||Herschel Supply Co||35|
|13||No Rest For Bridget||383|
|17||Cinq à Sept||58|
These Los Angeles venues were the most popular in 2020, based on the popularity of sample sales that they hosted.
|1||260 Sample Sale LA (301 N Canon Drive)||-|
|2||Eclipse Sample Sales (315 S Robertson Blvd)||-|
|3||Eclipse Sample Sales (206 East 9th Street)|
|4||260la (301 N Canon Drive)||8|
|5||La Dolce Vitae (1903 East Deere Avenue)||-|
|6||Cooper Building (860 S. Los Angeles Street)||3|
|7||Eclipse Sample Sale (846 S Los Angeles St)|
|8||Alternative Retail Inc (1400 Village Way)||1|
|9||1025 Westminster Mall (1025 Westminster Mall)||1|
|10||1345 3rd Street (1345 3rd Street)|
|11||260 DTLA (331 South Broadway)||7|
|12||The New Mart Building (127 E. 9th Street)||8|
|13||1400 Village Way (1400 Village Way)|
|14||Sisters (945 E 12th Street)||3|
|15||2100 E Wilshire Ave (2100 E Wilshire Ave)|
|16||8100 Melrose Ave (8100 Melrose Ave)|
|17||ROW DTLA (777 Alameda Street)||7|
|18||112 W 9th Street (112 W 9th Street)||119|
|19||CMC (California Market Center) (110 East 9th Street)||-|
|20||Love Token (1511 Paloma Street)||55|
These venues hosted the most fashion sample sales in Los Angeles in 2020.
|1||260 Sample Sale LA (301 N Canon Drive)||1|
|2||Alternative Retail Inc (1400 Village Way)||2|
|3||Cooper Building (860 S. Los Angeles Street)||2|
|4||Eclipse Sample Sales (315 S Robertson Blvd)||1|
|5||La Dolce Vitae (1903 East Deere Avenue)||3|
|6||The New Mart Building (127 E. 9th Street)||-|
|7||18211 Enterprise Lane (18211 Enterprise Lane)|
|8||Sisters (945 E 12th Street)||8|
|9||112 W 9th Street (112 W 9th Street)||78|
|10||220 N El Camino Real (220 N El Camino Real)|
|11||Love Token (1511 Paloma Street)||16|
|12||2100 E Wilshire Ave (2100 E Wilshire Ave)|
|13||The Gerry Building (910 S Los Angeles Street)||1|
|14||CMC (California Market Center) (110 East 9th Street)||9|
|15||Dainty Hooligan HQ (18192 Gothard St.)|
|16||ROW DTLA (777 Alameda Street)||5|
|17||Riller & Fount (308 E 9th Street)||8|
|18||Eclipse Sample Sales (206 East 9th Street)|
|19||260la (301 N Canon Drive)||21|
|20||8100 Melrose Ave (8100 Melrose Ave)|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.
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