2021 Los Angeles Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.

Hottest Event Regions

The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.

Fashion Events by Month

The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.

Los Angeles Sample Sales in 2021

Hottest Sample Sale Regions

While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.

Fashion Sample Sales by Month

Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.

Top Fashion Sample Sales in 2021

These Los Angeles sample sales were the most popular on Chicmi in 2021.

# Event Change
1 Ted Baker Sample Sale (Jun 2021)
2 Garrett Leight Sample Sale (Aug 2021)
3 Jonathan Simkhai Sample Sale (Aug 2021)
4 AllSaints Sample Sale (Jan 2021)
5 Schutz Sample Sale (Jun 2021)
6 Rebecca Minkoff Sample Sale (Apr 2021)
7 MOTHER Denim Sample Sale (May 2021)
8 Proenza Schouler Sample Sale (May 2021)
9 Alexandre Birman Sample Sale (May 2021)
10 Marysia Swim Sample Sale (Apr 2021 - May 2021)
11 SPELL Sample Sale (Apr 2021)
12 FAM Brands Sample Sale (May 2021 - Jul 2021)
13 Dress For Success Multi Brand Sample Sale (Jun 2021)
14 ReFa Sample Sale (Aug 2021)
15 Jacadi Paris Sample Sale (Apr 2021 - May 2021)
16 Soludos Sample Sale (Apr 2021 - May 2021)
17 ReFa, Haney and Gabriella New York Sample Sale (May 2021)
18 Athena Designs Mother's Day Showroom Event (May 2021)
19 Michael Stars Warehouse Sale (Jun 2021)
20 Diane von Furstenberg Sample Sale (Jan 2021)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2021

These brands were the most popular in 2021, based on the popularity of Los Angeles sample sales they were involved in.

# Brand Change
1 Eclipse Sample Sales -
2 Ted Baker 10
3 Garrett Leight
4 Jonathan Simkhai 19
5 AllSaints 43
6 Schutz
7 Rebecca Minkoff
8 MOTHER 3
9 Proenza Schouler
10 Alexandre Birman
11 Marysia Swim 231
12 ReFa
13 SPELL 4
14 Dress For Success
15 260 Sample Sale 13
16 Jacadi
17 Soludos
18 HANEY
19 Gabriella New York
20 Athena Designs 130
Most active sample sale brands 

Most Active Sample Sale Brands in 2021

These brands were involved in the most fashion sample sales in Los Angeles in 2021.

# Brand Change
1 260 Sample Sale -
2 Eclipse Sample Sales -
3 Style Den 15
4 La Dolce Vitae 1
5 Paul & Joe -
6 Hurley 24
7 Stüssy
8 Nixon
9 Zumiez
10 Frankies Bikinis
11 Robyn Rhodes 213
12 Carbon38 14
13 SISTERS 7
14 Miki Miette 211
15 Lancaster 200
16 vuori
17 J BRAND 2
18 MOD REF 49
19 Vissla 89
20 Diane von Furstenberg
Most popular sample sale venues  Most active sample sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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