2016 New York Fashion Event Trends

Chicmi has the most comprehensive fashion event listings on the web for New York, London & LA. After an exciting 2016 we've compiled an in-depth dossier on the trends in the fashion scene to give you an overview of this constantly evolving industry.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more engaged in this category. In 2016 20% of New York visitors to our site were male - and it's a percentage that's growing.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2016

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2016

Big global brands dominate the top sample sales of 2016 in New York, with the unexpected exception of a Hanky Panky sample sale in the number one spot. Unlike in other fashion cities, there's surprisingly few emerging or indie brands in the top sample sales list.

# Event Change
1 Foley + Corinna & Friends Handbag Sample Sale (Nov 2016 - Dec 2016)
2 Alexander Wang Sample Sale (Nov 2016)
3 Oeuf Sample Sale (Dec 2016)
4 Manhattan Portage Sample Sale (Dec 2016)
5 Versace Sample Sale (Dec 2016)
6 Joomi Lim, AMANDA PEARL & Friends Sample Sale (Dec 2016)
7 Zadig & Voltaire Sample Sale (Nov 2016)
8 Diane von Furstenberg Sample Sale (Nov 2016)
9 Oscar de la Renta Private Sale (Dec 2016)
10 Bulgari Sample Sale (Nov 2016)
11 Kipling + Nautica Sample Sale (Dec 2016)
12 J.W. Anderson Sample Sale (Nov 2016)
13 Rachel Zoe Sample Sale (Nov 2016)
14 Alice + Olivia Sample Sale (Dec 2016)
15 Rinat Brodach Sample Sale (Dec 2016)
16 French Connection Sample Sale (Nov 2016)
17 Isabella Multibrand Showroom Sample Sale (Nov 2016 - Dec 2016)
18 Charlotte Olympia Sample Sale (Nov 2016)
19 La Perla Sample Sale (Dec 2016)
20 Eileen Fisher Sample Sale (Nov 2016)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2016

These brands were the most popular in 2016, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 Foley + Corinna
2 Elle & Jae Gypset
3 T-Shirt & Jeans
4 260 Sample Sale
5 Alexander Wang
6 Oeuf
8 Manhattan Portage
10 Versace
11 Zadig & Voltaire
12 Joomi Lim
14 Terra New York
15 Ming Yu Wang
16 Diane von Furstenberg
17 Oscar de la Renta
18 Bulgari
19 French Connection
20 Nautica
Most active sample sale brands 

Most Active Sample Sale Brands in 2016

These brands were involved in the most fashion sample sales in New York in 2016.

# Brand Change
1 260 Sample Sale
2 Helmut Lang
4 Ramy Brook
5 Inhabit
6 Theory
7 Samantha Pleet
8 Maje
9 Alice & Trixie
10 Bailey 44
11 Desigual
12 Oscar de la Renta
13 Derek Lam
14 Zadig & Voltaire
15 Tocca
16 Lionette
17 Sandro
18 Paul Smith
20 Botkier
Most popular sample sale venues  Most active sample sale venues 

New York Fashion Exhibitions in 2016

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in New York in 2016?

Most popular fashion exhibitions  Most popular exhibition venues  Most active exhibition venues 

New York Fashion Shopping Events in 2016

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in New York in 2016?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2016

These brands were the most popular in 2016, based on the popularity of New York shopping events they were involved in.

# Brand Change
1 Brave Collection
3 Eileen Fisher
4 Melissa Joy Manning
5 Blair Lauren Brown
6 Everlane
7 Lord & Taylor
9 Eleven Six
11 S/H KOH
12 Alissa Chapman
13 A Peace Treaty
14 Vere Verto
15 Lexie
16 The Arrivals
17 Macy's
18 Bloomingdale's
19 David Yurman
20 Chromat
Most popular shopping event venues 

New York Vintage Sales in 2016

Vintage sales by month 

Vintage Fashion Sales by Month

How many vintage fashion sales happened each month in New York in 2016?

Most popular vintage sales  Most popular vintage sale venues 

New York Bridal Sales in 2016

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2016?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2016

These brands were the most popular in 2016, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Vera Wang
2 Paula Varsalona
3 Paloma Blanca
4 Pronovias
5 Rosa Clará
6 Jenny Packham
7 Aire Barcelona
8 Bergdorf Goodman
9 Ines Di Santo
10 Jenny Yoo
11 Henry Roth
12 Michelle Roth
13 Yumi Katsura
14 Cristiano Lucci
15 Claire Pettibone
16 Karen Willis Holmes
17 Suzanne Neville
18 Catherine Deane
19 Luna Novias
20 Leanne Marshall
Most popular bridal sale venues 

New York Fashion Parties & Awards in 2016

Fashion parties & awards by month 

Parties & Awards by Month

How many fashion parties & awards happened each month in New York in 2016?

Most popular fashion parties & awards 

New York Fashion Networking Events in 2016

Fashion networking events by month 

Networking Events by Month

How many fashion networking events happened each month in New York in 2016?

Most popular fashion networking events  Most popular fashion networking event venues 

New York Fashion Trade Shows in 2016

Fashion trade shows by month 

Trade Shows by Month

How many fashion trade shows happened each month in New York in 2016?

Most popular fashion trade show 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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