2017 New York Fashion Event Trends

Chicmi has the most comprehensive fashion event listings on the web for New York, London & LA. After the success of our 2016 report we're bringing you an in-depth dossier on the trends in the fashion scene each month in 2017 to give you an overview of this constantly evolving industry.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2017

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2017

These New York sample sales were the most popular on Chicmi in 2017.

# Event Change
1 Devi Kroell Press Sample Sale (Oct 2017)
2 Eric Javits Spring Sample Sale (Sep 2017)
3 Global Fashions Luxury Designer Sample Sale (Sep 2017)
4 Wearhouse Multi-Designer Sale (Aug 2017)
5 Amicale Cashmere Sample Sale (Dec 2017)
6 Eric Javits Spring Sample Sale (May 2017)
7 Minor History Sample Sale (Sep 2017)
8 Global Fashions Designer Secret Sample Sale (Dec 2017)
9 Chelsey Imports Holiday Sample Sale (Dec 2017)
10 GK Furs Sample Sale (Dec 2017)
11 EMMELLE Boutique Sample Sale (Aug 2017)
12 Designer Lingerie Archive Sale (Aug 2017)
13 Jimmy Choo Sample Sale (Nov 2017)
14 Chilewich Sample Sale (Oct 2017 - Nov 2017)
15 Kokun Cashmere Sample & Stock Sale (Nov 2017)
16 LALIQUE Warehouse Sale (Dec 2017)
17 Tory Burch Sample Sale (Dec 2017)
18 Frances Valentine, Rebecca Taylor, White + Warren Sample Sale (Oct 2017)
19 Karen Millen Sample Sale (Oct 2017)
20 Miista Sample Sale (Dec 2017)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 260 Sample Sale 3
2 Devi Kroell
3 Eric Javits 697
4 Amicale Cashmere 257
5 Marchesa 115
6 Moschino 345
7 Alberta Ferretti 355
8 Valentino 323
9 Minor History 455
10 M Missoni
11 REDValentino
12 Jimmy Choo 602
13 Mi Jong Lee 427
14 Chelsey by Joseph
15 GK Furs 76
16 Leo & Sage 329
17 White + Warren 143
18 Rebecca Minkoff 278
19 Milly 476
20 Oscar de la Renta 3
Most active sample sale brands 

Most Active Sample Sale Brands in 2017

These brands were involved in the most fashion sample sales in New York in 2017.

# Brand Change
1 260 Sample Sale -
2 Reese+Riley
4 Marcus Adler 200
5 Samantha Pleet 2
6 Catherine Deane 630
7 Leo & Sage 130
8 Bonobos 37
9 John Paul Ataker
10 Proenza Schouler 57
11 Marchesa 18
12 360CASHMERE 151
13 Kal Rieman 23
14 NY Charisma
15 Alice & Trixie 6
16 Steven Alan 60
17 Sanyo Shokai 392
18 Baserange
19 Eleven Six 90
20 Elizabeth Gillett 3
Most popular sample sale venues  Most active sample sale venues 

New York Fashion Exhibitions in 2017

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in New York in 2017?

Most popular fashion exhibitions  Most popular exhibition venues  Most active exhibition venues 

New York Fashion Shopping Events in 2017

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in New York in 2017?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York shopping events they were involved in.

# Brand Change
2 Lexie 13
3 rag & bone 42
4 Jill Stuart 139
6 Tucker
7 3x1
8 Prada
9 Jane A. Gordon
11 Lilla P
12 Norma Kamali
13 Billy!
14 Bibi van der Velden
16 SJP by Sarah Jessica Parker
17 Anthony Thomas Melillo
18 Orla Kiely
19 WANT Les Essentiels
20 Sandro
Most popular shopping event venues 

New York Vintage Sales in 2017

Vintage sales by month 

Vintage Fashion Sales by Month

How many vintage fashion sales happened each month in New York in 2017?

Most popular vintage sales 

New York Bridal Sales in 2017

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2017?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Steven Birnbaum
2 Elizabeth Fillmore 21
3 Catherine Deane 15
4 Harriet Wilde
5 Justin Alexander 19
6 Inbal Dror
7 Vera Wang 6
8 Ivy & Aster
9 Oscar de la Renta
10 Lela Rose
11 Jenny Yoo 1
12 Paula Varsalona 10
13 Henry Roth 2
14 Michelle Roth 2
15 SAVIN London
16 Pronovias 12
17 twobirds
18 Loulette
19 Paloma Blanca 16
20 Rosa Clará 15
Most popular bridal sale venues 

New York Fashion Trade Shows in 2017

Fashion trade shows by month 

Trade Shows by Month

How many fashion trade shows happened each month in New York in 2017?

Most popular fashion trade show 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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