2017 New York Fashion Event Trends

Chicmi has the most comprehensive fashion event listings on the web for New York, London & LA. After the success of our 2016 report we're bringing you an in-depth dossier on the trends in the fashion scene each month in 2017 to give you an overview of this constantly evolving industry.

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2017

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2017

These New York sample sales were the most popular on Chicmi in 2017.

# Event Change
1 Devi Kroell Press Sample Sale (Oct 2017)
2 Eric Javits Spring Sample Sale (Sep 2017)
3 Global Fashions Luxury Designer Sample Sale (Sep 2017)
4 Wearhouse Multi-Designer Sale (Aug 2017)
5 Eric Javits Spring Sample Sale (May 2017)
6 Minor History Sample Sale (Sep 2017)
7 EMMELLE Boutique Sample Sale (Aug 2017)
8 Designer Lingerie Archive Sale (Aug 2017)
9 Babajaan Sample Sale (Jun 2017 - Jul 2017)
10 Shoe-Inn Sample Sale (Jan 2017)
11 Showroom Seven Sample Sale (May 2017 - Jun 2017)
12 Branded Hats, Bags & Accessories Sample Sale (May 2017 - Jun 2017)
13 Chilewich Sample Sale (Oct 2017 - Nov 2017)
14 Karen Millen Sample Sale (Oct 2017)
15 Paul Carroll Pop Up & Sample Sale (Sep 2017 - Oct 2017)
16 Adrienne Landau + Couture Designer Sample & Stock Sale (Oct 2017)
17 Milly Sample Sale (Oct 2017)
18 Oscar de la Renta Sample Sale (Apr 2017)
19 Scotch & Soda Sample Sale (Jan 2017)
20 Women's European Designer Collections Sample Sale (Jun 2017)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 Devi Kroell
2 Eric Javits 414
3 Minor History 450
4 Theory 15
5 Mi Jong Lee 705
6 Milly 147
7 Proenza Schouler 79
8 Bonobos 327
9 Karen Millen
10 M.PATMOS 287
11 Rebecca Minkoff 66
12 John Paul Ataker
13 Grinnell Designs 154
14 Dolce & Gabbana 10
15 Babajaan 475
16 Leo & Sage 320
17 Alexander Wang 16
18 Ampersand As Apostrophe 44
19 Scotch & Soda 251
20 Rachel Zoe 36
Most active sample sale brands 

Most Active Sample Sale Brands in 2017

These brands were involved in the most fashion sample sales in New York in 2017.

# Brand Change
1 Reese+Riley
2 M.PATMOS 43
3 Bonobos 39
4 Samantha Pleet 9
5 Proenza Schouler 107
6 Leo & Sage 260
7 John Paul Ataker
8 Kal Rieman 28
9 Dolce & Gabbana 271
10 Theory 6
11 Milly 109
12 NOMIA 10
13 Nikki Chasin
14 Alexander Wang 271
15 Eleven Six 60
16 Marchesa 8
17 NY Charisma
18 Giuseppe Zanotti 486
19 Kimora Lee Simmons 67
20 Acne Studios 744
Most popular sample sale venues  Most active sample sale venues 

New York Fashion Exhibitions in 2017

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in New York in 2017?

Most popular fashion exhibitions 

New York Fashion Shopping Events in 2017

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in New York in 2017?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York shopping events they were involved in.

# Brand Change
1 Lexie 14
2 JEN HANSEN
3 3x1
4 Prada
5 rag & bone 44
6 Jill Stuart 142
7 Jane A. Gordon
8 M.PATMOS
9 Lilla P
10 Tucker
11 Bibi van der Velden
12 LOVE IS MIGHTY
13 Norma Kamali
14 Alexis Mera
15 D.EFECT 90
16 Vincetta
17 Ted Baker
18 DSTLD
19 Solo
20 LIVELY 18
Most popular shopping event venues 

New York Vintage Sales in 2017

Vintage sales by month 

Vintage Fashion Sales by Month

How many vintage fashion sales happened each month in New York in 2017?

Most popular vintage sales 

New York Bridal Sales in 2017

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2017?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2017

These brands were the most popular in 2017, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Catherine Deane 14
2 Inbal Dror
3 Justin Alexander 15
4 Vera Wang 3
5 Ivy & Aster
6 Oscar de la Renta
7 Lela Rose
8 Harriet Wilde
9 Elizabeth Fillmore 7
10 Pronovias 7
11 Henry Roth 1
12 Michelle Roth 4
13 Claire Pettibone 8
14 SAVIN London
15 Paloma Blanca 13
16 Rosa Clará 10
17 La Sposa 3
18 Jenny Packham 14
19 Aire Barcelona 12
20 Steven Birnbaum
Most popular bridal sale venues 

New York Fashion Trade Shows in 2017

Fashion trade shows by month 

Trade Shows by Month

How many fashion trade shows happened each month in New York in 2017?

Most popular fashion trade show 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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