2018 New York Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2018

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2018

These New York sample sales were the most popular on Chicmi in 2018.

# Event Change
1 La Perla Sample Sale (Feb 2018)
2 Fred Gelb Furs Sample Sale (Jan 2018)
3 Global Fashions Sample Sale (Mar 2018)
4 Mi Jong Lee Sample Sale (Feb 2018)
5 Paul Andrew Sample Sale (Mar 2018)
6 Jerome Dreyfuss Sample Sale (Feb 2018)
7 Meatpacking District Open Market (Mar 2018)
8 Brian Atwood Warehouse Sale (Feb 2018)
9 Unbound Lingerie Sample Sale (Feb 2018)
10 The Arrivals, Schutz & Friends Sample Sale (Jan 2018)
11 Jason Wu Sample Sale (Jan 2018)
12 Chloé Sample Sale (Mar 2018)
13 The Cashmere Sale (Feb 2018)
14 Space NK Warehouse Sale (Mar 2018 - Apr 2018)
15 Vintage Chanel & Hermes + Couture Designer Sample Sale (Mar 2018)
16 M.Gemi x Splurge Sample Sale (Mar 2018)
17 Parker x BaubleBar Sample Sale (Mar 2018)
18 The Kooples Sample Sale (Mar 2018 - Apr 2018)
19 Multibrand Childrenswear Sample Sale (Mar 2018)
20 Multibrand Childrenswear Sample Sale (Jan 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 La Perla 96
2 Fred Gelb
3 Mi Jong Lee 9
4 Paul Andrew 201
5 The Arrivals 191
6 Jerome Dreyfuss
7 Unbound Babes
8 Baby CZ 191
9 Brian Atwood
10 Schutz 282
11 State 143
12 Theory 3
13 Egg by Susan Lazar 204
14 Spyder 236
15 Frye 207
16 Aquatalia 352
17 ALIX 954
18 Kal Rieman 71
19 Ampersand As Apostrophe 1
20 Jason Wu
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in New York in 2018.

# Brand Change
1 Egg by Susan Lazar 175
2 Baby CZ 190
3 Theory 18
4 The Arrivals 431
5 Nikki Chasin 29
6 John Paul Ataker -
7 Kurt Lyle 330
8 Gray Matters 94
9 Unbound Babes
10 Ivy Kirzhner 752
11 Jerome Dreyfuss
12 Aquatalia 337
13 Grinnell Designs 49
14 State 340
15 K/LLER 954
16 Schutz 928
17 NY Charisma 3
18 Cienne
19 Willy Chavarria 821
20 Katya Dobryakova 992
Most popular sample sale venues  Most active sample sale venues 

New York Fashion Exhibitions in 2018

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in New York in 2018?

Most popular fashion exhibitions 

New York Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in New York in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York shopping events they were involved in.

# Brand Change
1 Eleven Six 119
2 Kate Stoltz NYC
4 marine & deerfield
5 Tess Giberson
7 Alasdair 49
8 Consignment Brooklyn
9 Melissa Joy Manning 53
10 MAIYET 127
12 Peach Slices
13 Peach & Lily
14 True Gault
15 iRi
16 Stoll America 171
17 Trina Turk 32
18 Century 21
19 Christian Siriano
20 Beachwaver
Most popular shopping event venues 

New York Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2018?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Alexandra Grecco
2 JLM Couture
3 Yumi Katsura 31
4 Simone Carvalli 19
5 Victor Harper
6 Houghton
7 Paula Varsalona 15
8 Samantha Sleeper 28
9 Angel Sanchez
10 Cristalle

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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