As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.
The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.
The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.
Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.
Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.
These New York sample sales were the most popular on Chicmi in 2018.
|1||Marchesa Sample & Stock Sale (May 2018)|
|2||Barry's Bootcamp Sample Sale (Nov 2018)|
|3||Robert Marc Warehouse Sale (Oct 2018)|
|4||alice + olivia Sample Sale (Dec 2018)|
|5||La Perla Sample Sale (Feb 2018)|
|6||Vintage Designer Accessories Sample Sale (Nov 2018)|
|7||Shelly & Renee Designer Blow Out Sale (Mar 2018)|
|8||J. Mendel Super Sale (May 2018)|
|9||United Nude Pop Up Sample Sale (May 2018 - Dec 2018)|
|10||Couture Designer Sale (May 2018)|
|11||Misahara Sample Sale (Sep 2018 - Oct 2018)|
|12||Elie Tahari Sample Sale (Jun 2018)|
|13||Fred Gelb Furs Inventory Clearance (Dec 2018)|
|14||Fred Gelb Furs Sample Sale (Jan 2018)|
|15||Global Fashions Sample Sale (Mar 2018)|
|16||Armarium Sample Sale (Sep 2018)|
|17||Bitta Design Group Fine Jewelry Sale (Apr 2018)|
|18||Blue Duck Shearling Showroom Sale (Dec 2018)|
|19||Belle Fare Sample Sale (Oct 2018)|
|20||Felice Dee Eyewear Friends & Family Sale (Oct 2018)|
These brands were the most popular in 2018, based on the popularity of New York sample sales they were involved in.
|4||alice + olivia||123|
|11||Mi Jong Lee||1|
|13||Bitta Design Group||263|
|19||Felice Dee Eyewear|
These brands were involved in the most fashion sample sales in New York in 2018.
|1||John Paul Ataker||7|
|6||In God We Trust||78|
|17||YERISE by YEROC|
These New York venues were the most popular in 2018, based on the popularity of sample sales that they hosted.
|1||Shelly & Renee (37 West 57th Street)||19|
|2||260 Sample Sale - NoMad (260 Fifth Avenue)||1|
|3||Soiffer Haskin (317 West 33rd Street)||3|
|4||clothingline (261 West 36th Street)||-|
|5||260 Sample Sale - Soho (150 Greene Street)||-|
|6||33 East 33rd Street (33 East 33rd Street)||10|
|7||37 West 57th Street (37 West 57th Street)||339|
|8||Global Fashions (49 West 38th Street)||6|
|9||260 Sample Sale - Soho (151 Wooster Street)||-|
|10||Blue Duck Showroom (463 7th Avenue)||203|
|11||Gail Labelle (385 Fifth Avenue)||65|
|12||Armarium Showroom (1 East 52nd Street)||215|
|13||Chelsea Market (75 9th Ave)||3|
|14||253 West 35th Street (253 West 35th Street)||210|
|15||265 West 37th Street (265 West 37th Street)||99|
|16||296 Elizabeth Street (296 Elizabeth Street)|
|17||Kal Rieman New York (265 West 37th Street)||163|
|18||Metropolitan Pavilion Upper Events Space (123 West 18th Street)||11|
|19||Nanette Lepore Showroom (225 West 35th Street)||105|
|20||Warwick New York Hotel (65 W 54th Street)||292|
These venues hosted the most fashion sample sales in New York in 2018.
|1||260 Sample Sale - NoMad (260 Fifth Avenue)||-|
|2||clothingline (261 West 36th Street)||-|
|3||260 Sample Sale - Soho (150 Greene Street)||-|
|4||Soiffer Haskin (317 West 33rd Street)||-|
|5||260 Sample Sale - Soho (151 Wooster Street)||2|
|6||Chelsea Market (75 9th Ave)||1|
|7||Cashmere Loft (49 West 38th Street)|
|8||Global Fashions (49 West 38th Street)||14|
|9||J Rosen Showroom (231 West 39th Street)||30|
|10||New York (New York)||39|
|11||Metropolitan Pavilion Upper Events Space (123 West 18th Street)||5|
|12||Elizabeth Gillett (260 West 36th Street)||29|
|13||Shelly & Renee (37 West 57th Street)||6|
|14||John Paul Ataker (804 Madison Ave)||56|
|15||14 East 60th Street (14 East 60th Street)|
|16||Inhabit (1441 Broadway)||155|
|17||Gail Labelle (385 Fifth Avenue)||286|
|18||245 Fifth Avenue (245 Fifth Avenue)||306|
|19||YEROC by Corey Woods (520 8th Avenue)|
|20||ELAN (231 West 39th Street)|
How many fashion exhibitions happened each month in New York in 2018?
These New York fashion exhibitions were the most popular on Chicmi in 2018.
|1||Fashion Unraveled (May 2018 - Nov 2018)|
|2||Walk This Way: Footwear from the Stuart Weitzman Collection (Apr 2018 - Oct 2018)|
|3||THINKing about PINK in Fashion, Art & Culture (Sep 2018 - Jan 2019)|
|4||Heavenly Bodies: Fashion and the Catholic Imagination (May 2018 - Oct 2018)|
|5||Items: Is Fashion Modern? (Oct 2017 - Jan 2018)||2|
|6||Brooks Brothers.: 200 Years of American Style (Aug 2018 - Sep 2018)|
|7||Expedition: Fashion from the Extremes (Sep 2017 - Jan 2018)||3|
|8||Jewelry of Ideas: Gifts from the Susan Grant Lewin Collection (Nov 2017 - May 2018)||3|
|9||Celebrating Bill Cunningham (Jun 2018 - Sep 2018)|
|10||Veiled Meanings: Fashioning Jewish Dress (Nov 2017 - Mar 2018)||4|
|11||The Body: Fashion and Physique (Dec 2017 - May 2018)||2|
|12||Jewelry: The Body Transformed (Nov 2018 - Feb 2019)|
|13||David Bowie is (Mar 2018 - Jul 2018)|
|14||Norell: Dean of American Fashion (Feb 2018 - Apr 2018)|
|15||Mod New York (Nov 2017 - Apr 2018)||7|
|16||Louis Vuitton: Volez, Voguez, Voyagez (Oct 2017 - Jan 2018)||10|
|17||Ideas Get Dressed Exhibition (Mar 2018 - Apr 2018)|
|18||UpDown Sustainable Art & Fashion Exhibition (Oct 2018)|
|19||Pockets to Purses: Fashion + Function (Mar 2018)|
|20||View The DVF Met Gala Gowns (May 2018)|
How many fashion shopping events happened each month in New York in 2018?
These New York fashion shopping events were the most popular on Chicmi in 2018.
|1||Meatpacking District's Swing into Spring (Apr 2018)|
|2||Jill Stuart Vintage Pop-Up (Oct 2018)|
|3||Stoll America Summer Pop Up (Aug 2018 - Sep 2018)|
|4||AGAATI x Flying Solo Pop-Up Shop (Jun 2018 - Aug 2018)|
|5||Levi's x HVN x LIANA (May 2018 - Jul 2018)|
|6||A. Human (Sep 2018)|
|7||Modern Vice x The Face New York Pop Up (Apr 2018 - Jul 2018)|
|8||Curations at Next Century (Aug 2018 - Sep 2018)|
|9||SHISEIDO Japanese Beauty Gallery (Sep 2018)|
|10||Circle Box (Aug 2018)|
|11||Luxury Garage Sale Westfield Pop-Up (Aug 2018 - Sep 2018)|
|12||337 BRAND New York Pop-Up (Nov 2018 - Dec 2018)|
|13||Kate Stoltz NYC Popup (Feb 2018)|
|14||Manhattan Vintage Clothing Show & Sale (Oct 2018)|
|15||Manhattan Vintage Clothing Show & Sale (Feb 2018)|
|16||We Are Women Owned x Artists & Fleas Summer Pop-Up (Jul 2018)|
|17||New York City Jewelry & Watch Show (Oct 2018)|
|18||Jerome Dreyfuss Bastille Day Limited Edition Launch (Jul 2018)|
|19||Housing Works' Fashion for Action Benefit (Nov 2018)|
|20||AMOREPACIFIC Global Beauty Pop-Up Shop (May 2018)|
These brands were the most popular in 2018, based on the popularity of New York shopping events they were involved in.
|4||Lord & Taylor||29|
|8||The Face New York|
|10||The Style Theory Collective||17|
|15||Luxury Garage Sale|
|18||Kate Stoltz NYC|
|20||In Support Of||301|
These New York venues were the most popular in 2018, based on the popularity of shopping events that they hosted.
|1||Parasol Gallery (171 Elizabeth Street)||4|
|2||Metropolitan Pavilion (125 West 18th Street)||2|
|3||Parasol Projects (2 Rivington Street)||3|
|4||Flying Solo (224 Mulberry Street)|
|5||Artists & Fleas (568 Broadway)|
|6||232 Elizabeth Street (232 Elizabeth Street)||69|
|7||Parasol Projects (208 Bowery)||4|
|8||Housing Works (143 West 17th St)|
|9||Beyond Studios NYC (272 Seigel Street)|
|10||Wolf & Badger (95 Grand Street)||29|
|11||87 Mercer Street (87 Mercer Street)|
|12||Industry City Factory Floor (274 36th St)||4|
|13||Next Century (21 Dey Street)|
|14||Lord & Taylor (Fifth Avenue at 39th Street)||4|
|15||Parasol Projects (251 Elizabeth Street)|
|16||65 Greene Street (65 Greene Street)|
|17||Madison Avenue (Madison Avenue)|
|18||In Support OF (250 Elizabeth Street)||89|
|19||Jerome Dreyfuss (473-475 Broome Street)|
|20||STORY (144 10th Ave)||11|
How many bridal sales happened each month in New York in 2018?
These New York bridal sales were the most popular on Chicmi in 2018.
|1||Monique Lhuillier & Vera Wang Sale (Aug 2018 - Sep 2018)|
|2||Housing Works' Bridal Blowout (Jul 2018)|
|3||Paula Varsalona Showroom Sample Sale (Aug 2018)|
|4||Schone Bride Sample Sale (Jul 2018)|
|5||The Bridal Garden Summer Blowout Sale (Jul 2018)|
|6||Forever Amour Bridal Sample Sale (Jul 2018)|
|7||The Bridal Garden's Exclusive $695 Sale (Sep 2018)|
|8||Alexandra Grecco Sample Sale (Mar 2018)|
|9||The White Gown National Bridal Sales Sample Sale (Jul 2018)|
|10||Bridal Reflections Sample Sale (Jun 2018)|
|11||Yumi Katsura & Simone Carvalli Sample Sale (Jan 2018)|
|12||Lakum Sample Sale (Jun 2018)|
|13||Bridal Reflections Sample Sale (Aug 2018)|
|14||JLM Couture Bridal & Bridesmaids Sample Sale (Jan 2018)|
|15||The Bridal Garden Memorial Day Sale (May 2018)|
|16||Sachin & Babi Bridal Sample Sale (Sep 2018)|
|17||The Bridal Garden End of Summer Sale (Aug 2018)|
|18||Lakum Sample Sale (Aug 2018)|
|19||Modern Trousseau Sample Sale (May 2018)|
|20||Victor Harper Sample Sale (Feb 2018)|
These brands were the most popular in 2018, based on the popularity of New York bridal sales that they were involved in.
|7||Sachin & Babi|
|12||Saks Fifth Avenue|
|18||Ines Di Santo||18|
These New York venues were the most popular in 2018, based on the popularity of bridal sales that they hosted.
|1||The Bridal Garden (54 West 21st Street)||1|
|2||Our Story Bridal (1239 Broadway)|
|3||Bridal Reflections (437 Fifth Avenue)|
|4||Paula Varsalona (552 Seventh Avenue)||9|
|5||Housing Works (157 E. 23rd Street)|
|6||Schone Bride (530 3rd Avenue)||3|
|7||The Bridal Salon NYC (1089 2nd Ave)||1|
|8||New York (New York)|
|9||The White Gown (3 East 44th Street)||8|
|10||Sachin & Babi (132 West 36th Street)|
|11||Hallak Cleaners (1232 2nd Avenue)||3|
|12||Saks Fifth Avenue (611 5th Ave)|
|13||Housing Works (143 West 17th St)|
|14||Mark Ingram Atelier (The Park 55 Building)||2|
|15||Vera Wang (15 East 26th Street)|
|16||Steven Birnbaum (151 West 25th Street)||13|
|17||Bridal Styles (905 Avenue U)||6|
|18||Dress Me Chic at Prudence (347 West 36th Street)|
|19||Angelique Bridal (6 East 45th Street)||2|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.
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