2019 New York Fashion Event Trends

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2019

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2019

These New York sample sales were the most popular on Chicmi in 2019.

# Event Change
1 Balenciaga, Moncler, Dolce & Gabbana & More Year End Clearance Sale (Dec 2019 - Jan 2020)
2 Balmain, Golden Goose, Stone Island & More Black Friday Blowout Sale (Nov 2019 - Dec 2019)
3 Mackage Sample Sale (Dec 2019)
4 RTR Bag Sample Sale (May 2019)
5 Luxe Accessx Luxury Designer Sale (Nov 2019)
6 Dolce & Gabbana, Dior, Fendi & More Luxe Multibrand Gifts Sale (Dec 2019)
7 Balmain, Moncler, Golden Goose & More Sale (Nov 2019)
8 IRO Sample Sale (Mar 2019)
9 IRO Sample Sale (Sep 2019)
10 MCM Sample Sale (Jun 2019)
11 Luxe Market Luxury Designer Sale (Oct 2019 - Nov 2019)
12 Frette Sample Sale (Oct 2019)
13 MARCH11 Sample Sale (Jun 2019)
14 lemlem & Caroline Constas Sample Sale (May 2019)
15 Luxe Market Soho Luxury Designer Sale (Oct 2019)
16 Dolce & Gabbana, Balmain, Fendi, Stone Island & More Sale (Dec 2019)
17 Ulla Johnson Sample Sale (Jun 2019)
18 Schutz Sample Sale (Oct 2019)
19 The Kooples Sample Sale (Apr 2019 - May 2019)
20 STAUD Sample Sale (Jun 2019 - Jul 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 IRO 222
2 Equipment 391
3 Current/Elliott 344
4 Joie 391
5 Mackage
6 alice + olivia 2
7 STAUD
8 Maje 125
9 Bandier 503
10 RTR Bag
11 Sandro 116
12 Ulla Johnson 243
13 THE KOOPLES 73
14 Reiss 38
15 S'well 325
16 Diesel 386
17 Diane von Furstenberg 511
18 La Perla 12
19 MCM
20 rag & bone 110
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in New York in 2019.

# Brand Change
1 Estée Lauder 413
2 YERISE by YEROC 15
3 Acrobat 20
4 Byron Lars Beauty Mark
5 KATAMA 557
6 AYSHA NY 33
7 Funky Soul
8 Zadig & Voltaire 43
9 Theory 2
10 Thaddeus and TADD
11 Phat Buddha
12 Alice & Trixie 419
13 Odd Molly
14 Maison de Papillon 7
15 ELAN 28
16 Gail Labelle 2
17 Eileen Fisher 83
18 Sonia Rykiel
19 Current/Elliott 21
20 Boston Traders 27
Most popular sample sale venues  Most active sample sale venues 

New York Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Dany Mizrachi 23
2 Kleinfeld
3 Saks Fifth Avenue 9
4 Paula Varsalona 3
5 Jenny Yoo
6 Lakum 4
7 Schone Bride
8 Ines Di Santo 10
9 Reformation
10 Grace Loves Lace
11 Bridal Reflections
12 Carol Hannah
13 Pantora Bridal 10
14 Wedding Salon of Manhasset
15 Mark Ingram Atelier
16 Adriennes Bridal
17 Estée Lauder
18 Sahroo
19 Bergdorf Goodman
20 Matthew Christopher
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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