2019 New York Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2019

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2019

These New York sample sales were the most popular on Chicmi in 2019.

# Event Change
1 RTR Bag Sample Sale (May 2019)
2 IRO Sample Sale (Mar 2019)
3 MCM Sample Sale (Jun 2019)
4 MARCH11 Sample Sale (Jun 2019)
5 lemlem & Caroline Constas Sample Sale (May 2019)
6 Ulla Johnson Sample Sale (Jun 2019)
7 The Kooples Sample Sale (Apr 2019 - May 2019)
8 STAUD Sample Sale (Jun 2019 - Jul 2019)
9 Isabel Marant Sample Sale (Feb 2019 - Mar 2019)
10 Maje Sample Sale (Apr 2019)
11 SHOE-INN’s 22nd Annual Warehouse Sale (May 2019)
12 Sandro Sample Sale (Apr 2019)
13 Diesel Sample Sale (Jul 2019 - Aug 2019)
14 Diane von Furstenberg Sample Sale (Apr 2019)
15 La Perla Sample Sale (Jun 2019)
16 alice + olivia New York Sample Sale (Jun 2019)
17 FRAME Sample Sale (Jun 2019)
18 Helmut Lang Sample Sale (Jul 2019)
19 APL, MICHI & S'well Sample Sale (Jul 2019)
20 rag & bone Sample Sale (May 2019)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 RTR Bag
2 IRO 221
3 Diesel 399
4 MCM
5 S'well 335
6 MARCH11
7 Reiss 45
8 lemlem 387
9 Caroline Constas 719
10 Ulla Johnson 245
11 The Kooples 75
12 STAUD
13 Isabel Marant
14 Maje 119
15 SHOE-INN 330
16 Sandro 111
17 Helmut Lang 25
18 Diane von Furstenberg 510
19 La Perla 13
20 alice + olivia 16
Most active sample sale brands 

Most Active Sample Sale Brands in 2019

These brands were involved in the most fashion sample sales in New York in 2019.

# Brand Change
1 Estée Lauder 402
2 YERISE by YEROC 15
3 KATAMA 574
4 Acrobat 19
5 AYSHA NY 34
6 Zadig & Voltaire 45
7 Theory -
8 Byron Lars Beauty Mark
9 Alice & Trixie 421
10 Funky Soul
11 Maison de Papillon 11
12 Reiss 26
13 Century 21 974
14 Wooden Ships 46
15 Nina McLemore 17
16 HABITnyc
17 Diesel 264
18 ANTHOM 125
19 Yigal Azrouël 9
20 Peace of Cloth 5
Most popular sample sale venues  Most active sample sale venues 

New York Bridal Sales in 2019

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2019?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2019

These brands were the most popular in 2019, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Saks Fifth Avenue 11
2 Schone Bride
3 Reformation
4 Grace Loves Lace
5 Carol Hannah
6 Pantora Bridal 16
7 Ines Di Santo 11
8 Wedding Salon of Manhasset
9 Paula Varsalona 8
10 Mark Ingram Atelier
11 Sahroo
12 Matthew Christopher
13 Romona Keveža
14 Peter Trends
15 Berta
16 Cristalle 11
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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