As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.
The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.
The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.
Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.
Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.
These New York sample sales were the most popular on Chicmi in 2019.
|1||RTR Bag Sample Sale (May 2019)|
|2||IRO Sample Sale (Mar 2019)|
|3||IRO Sample Sale (Sep 2019)|
|4||MCM Sample Sale (Jun 2019)|
|5||MARCH11 Sample Sale (Jun 2019)|
|6||lemlem & Caroline Constas Sample Sale (May 2019)|
|7||Ulla Johnson Sample Sale (Jun 2019)|
|8||The Kooples Sample Sale (Apr 2019 - May 2019)|
|9||STAUD Sample Sale (Jun 2019 - Jul 2019)|
|10||Isabel Marant Sample Sale (Feb 2019 - Mar 2019)|
|11||Maje Sample Sale (Apr 2019)|
|12||Y-3 adidas Sample Sale (Sep 2019)|
|13||SHOE-INN’s 22nd Annual Warehouse Sale (May 2019)|
|14||Sandro Sample Sale (Apr 2019)|
|15||Alexandre Birman Sample Sale (Sep 2019)|
|16||Diesel Sample Sale (Jul 2019 - Aug 2019)|
|17||Diane von Furstenberg Sample Sale (Apr 2019)|
|18||La Perla Sample Sale (Jun 2019)|
|19||alice + olivia New York Sample Sale (Jun 2019)|
|20||FRAME Sample Sale (Jun 2019)|
These brands were the most popular in 2019, based on the popularity of New York sample sales they were involved in.
|17||Oscar de la Renta||63|
These brands were involved in the most fashion sample sales in New York in 2019.
|2||YERISE by YEROC||15|
|6||Byron Lars Beauty Mark|
|8||Alice & Trixie||423|
|9||Zadig & Voltaire||42|
|12||Maison de Papillon||10|
|13||Oscar de la Renta||67|
|18||3.1 Phillip Lim||174|
These New York venues were the most popular in 2019, based on the popularity of sample sales that they hosted.
|1||260 Sample Sale - NoMad (260 Fifth Avenue)||1|
|2||260 Sample Sale - Soho (151 Wooster Street)||7|
|3||260 Sample Sale - Soho (150 Greene Street)||2|
|4||Eclipse Sample Sales (450 West 14th Street)|
|5||Eclipse Sample Sale (413 W 14th St)|
|6||Eileen Fisher Boutique (314 E 9th St)||34|
|7||clothingline (261 West 36th Street)||3|
|8||Soiffer Haskin (317 West 33rd Street)||5|
|9||DL1961 (498 7th Avenue)||22|
|10||Metropolitan Pavilion Upper Events Space (123 West 18th Street)||8|
|11||Chelsea Market (75 9th Ave)||2|
|12||Luxe Market Soho (513 Broadway)|
|13||Alice & Trixie HQ (265 West 37th Street)||87|
|14||Vera Wang (15 East 26th Street)|
|15||White + Warren Showroom (80 W. 40th Street)||17|
|16||WeWork (500 7th Ave)|
|17||126 West 25th Street (126 West 25th Street)||21|
|18||139 West 35th Street (139 West 35th Street)|
|19||Cosabella Showroom (220 Lafayette Street)|
|20||Estee Lauder (80 Ruland Road)||45|
These venues hosted the most fashion sample sales in New York in 2019.
|1||260 Sample Sale - NoMad (260 Fifth Avenue)||-|
|2||clothingline (261 West 36th Street)||-|
|3||260 Sample Sale - Soho (151 Wooster Street)||2|
|4||Estee Lauder (80 Ruland Road)||165|
|5||Soiffer Haskin (317 West 33rd Street)||1|
|6||260 Sample Sale - Soho (150 Greene Street)||3|
|7||Chelsea Market (75 9th Ave)||1|
|8||27 East 37th Street (27 East 37th Street)|
|9||YEROC by Corey Woods (520 8th Avenue)||10|
|10||KATAMA (257 W 38th Street)||273|
|11||231 West 39th Street (231 West 39th Street)|
|12||Luxe Market Soho (513 Broadway)|
|13||Global Fashions (49 West 38th Street)||5|
|14||126 West 25th Street (126 West 25th Street)||16|
|15||Funky Soul (530 7th Ave)|
|16||Eclipse Sample Sales (450 West 14th Street)|
|17||AYSHA NY Studio (109 W 38th Street)|
|18||121 West 27th St (121 West 27th St)|
|19||Yeroc by Corey Woods Showroom (520 8th Ave)|
|20||Wooden Ships (305 Seventh Avenue)||21|
How many bridal sales happened each month in New York in 2019?
These New York bridal sales were the most popular on Chicmi in 2019.
|1||Kleinfeld Bridal Summer Sample Sale (Aug 2019)|
|2||Saks Fifth Avenue Bridal Sample Sale (Jun 2019)|
|3||Oscar de la Renta, Pronovias & Vera Wang Sale (Apr 2019)|
|4||Oscar de la Renta, Pronovias & Amsale Bridal Sale (Jun 2019)|
|5||Carolina Herrera, Reem Acra & Amsale Sale (May 2019)|
|6||Carolina Herrera, Naeem Khan, & Oscar de la Renta Sale (Mar 2019)|
|7||Carolina Herrera, Berta, & Mira Zwillinger Sale (Sep 2019)|
|8||Monique Lhuillier, Vera Wang & Amsale Sale (Jul 2019)|
|9||Pronovias, Monique Lhuillier & Carolina Herrera Sale (Sep 2019)|
|10||Vera Wang, Monique Lhuillier & Mira Zwillinger Sale (Jun 2019)|
|11||Inbal Dror, Pronovias, & Oscar de la Renta Sale (May 2019)|
|12||The Bridal Garden Last Chance Liquidation Sale (May 2019 - Jun 2019)|
|13||Schone Bride Sample Sale (Jul 2019)|
|14||Monique Lhuillier, Vera Wang & Pronovias Sale (Feb 2019 - Mar 2019)|
|15||Monique Lhuillier, Carolina Herrera & Amsale Sale (Apr 2019)|
|16||Grace Loves Lace Sample Sale (Apr 2019)|
|17||Oscar de la Renta, Monique Lhuillier & Vera Wang Sale (Jan 2019 - Feb 2019)|
|18||Carolina Herrera, Amsale & Pronovias Sale (Feb 2019)|
|19||Bridal Reflections Sample Sale (Aug 2019)|
|20||Carol Hannah Sample Sale (Apr 2019)|
These brands were the most popular in 2019, based on the popularity of New York bridal sales that they were involved in.
|2||Saks Fifth Avenue||10|
|4||Ines Di Santo||14|
|7||Grace Loves Lace|
|11||Wedding Salon of Manhasset|
|12||Mark Ingram Atelier|
These New York venues were the most popular in 2019, based on the popularity of bridal sales that they hosted.
|1||Our Story Bridal (1239 Broadway)||1|
|2||Saks Fifth Avenue (611 5th Ave)||11|
|3||The Bridal Garden (54 West 21st Street)||2|
|4||Schone Bride (530 3rd Avenue)||3|
|5||Paula Varsalona (552 Seventh Avenue)||1|
|6||The Bridal Salon NYC (1089 2nd Ave)||2|
|7||Bridal Reflections (437 Fifth Avenue)||4|
|8||Bergdorf Goodman (754 5th Ave)|
|9||Housing Works (157 E. 23rd Street)||3|
|10||New York (New York)||1|
|11||Bridal Reflections (80 Westbury Ave)|
|12||325 West 38th Street (325 West 38th Street)|
|13||Lara Designs (49C West 37th Street)|
|14||Jenny Yoo Showroom (139 West 35th St)|
|15||Angelique Bridal (6 East 45th Street)||5|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing email@example.com.
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