2020 New York Fashion Event Trends

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2020

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2020

These New York sample sales were the most popular on Chicmi in 2020.

# Event Change
1 Balenciaga, Moncler, Dolce & Gabbana & More Year End Clearance Sale (Dec 2019 - Jan 2020) -
2 End Of Season Designer Sale Stone Island, Dolce & Gabbana, Golden Goose & More (Jan 2020 - Feb 2020)
3 Outdoor Voices Sample Sale (Jan 2020 - Feb 2020)
4 OVO Sample Sale (Feb 2020)
5 Theory Men's Sample Sale (Feb 2020)
6 Bogner Sample Sale (Feb 2020 - Mar 2020)
7 Oscar de la Renta Sample Sale (Mar 2020)
8 Oscar de la Renta Sample Sale (Aug 2020)
9 7 A.M. Enfant + HATCH + Rockets of Awesome Sample Sale (Jan 2020)
10 Jacadi Sample Sale (Mar 2020)
11 Bonobos Sample Sale (Jan 2020)
12 Clever Alice January Multi Brand Sample and Stock Sale (Jan 2020)
13 Reiss Sample Sale (Aug 2020)
14 Ulla Johnson Sample Sale (Sep 2020)
15 ba&sh Sample Sale (Mar 2020)
16 Nili Lotan Sample Sale (Dec 2019 - Jan 2020) 92
17 Robert Marc NYC Winter Sale (Feb 2020 - Mar 2020)
18 Alumnae & Friends Sample Sale (Feb 2020 - Mar 2020)
19 Nancy Gonzalez Sample Sale (Nov 2020)
20 Clever Alice Multi Boutique Brand Sample Sale (Jun 2020 - Jul 2020)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2020

These brands were the most popular in 2020, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 260 Sample Sale -
2 Accessx
3 Outdoor Voices
4 Clever Alice 122
5 Oscar de la Renta 40
6 October's Very Own 882
7 Theory 64
8 Bogner 190
9 Rockets Of Awesome
10 HATCH 631
11 7AM Enfant 106
12 Jacadi
13 Bonobos 23
14 Reiss 2
15 Ulla Johnson 1
16 ba&sh 89
17 Nili Lotan 33
18 Robert Marc
19 Nancy Gonzalez 286
20 Alumnae 114
Most active sample sale brands 

Most Active Sample Sale Brands in 2020

These brands were involved in the most fashion sample sales in New York in 2020.

# Brand Change
1 260 Sample Sale -
2 Clever Alice 802
3 Thaddeus and TADD 9
4 Colette Malouf 958
5 YEROC by Corey Woods 2
6 Acrobat 1
7 Heartloom 123
8 Theory 2
9 c'est beau1872 21
10 Walter Baker 392
11 Sekas International Ltd. 86
12 375 Showroom
13 Maje 85
14 Calligaris 638
15 Nina McLemore 7
16 UMA 34
17 Ramy Brook 72
18 Oscar de la Renta 31
20 Byron Lars Beauty Mark 14
Most popular sample sale venues  Most active sample sale venues 

New York Bridal Sales in 2020

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2020?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2020

These brands were the most popular in 2020, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Monica's Bridal
2 Dany Mizrachi 1
3 Paula Varsalona 1
4 Carolina Herrera
5 Pronovias
6 Monique Lhuillier
7 Saks Fifth Avenue 4
8 Ines Di Santo -
9 JLM Couture
10 Kleinfeld 8
11 Wedding Salon of Manhasset 3
12 Angelique
13 Rebecca Schoneveld
14 Pantora Bridal 1
15 Floravere
16 Adriennes Bridal -
17 Mark Ingram Atelier 2
18 Schone Bride 11

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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