As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.
The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.
The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.
Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.
Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.
These New York sample sales were the most popular on Chicmi in 2020.
|1||Balenciaga, Moncler, Dolce & Gabbana & More Year End Clearance Sale (Dec 2019 - Jan 2020)||-|
|2||End Of Season Designer Sale Stone Island, Dolce & Gabbana, Golden Goose & More (Jan 2020 - Feb 2020)|
|3||Outdoor Voices Sample Sale (Jan 2020 - Feb 2020)|
|4||OVO Sample Sale (Feb 2020)|
|5||Theory Men's Sample Sale (Feb 2020)|
|6||Bogner Sample Sale (Feb 2020 - Mar 2020)|
|7||Oscar de la Renta Sample Sale (Mar 2020)|
|8||Oscar de la Renta Sample Sale (Aug 2020)|
|9||7 A.M. Enfant + HATCH + Rockets of Awesome Sample Sale (Jan 2020)|
|10||Jacadi Sample Sale (Mar 2020)|
|11||Bonobos Sample Sale (Jan 2020)|
|12||Clever Alice January Multi Brand Sample and Stock Sale (Jan 2020)|
|13||Reiss Sample Sale (Aug 2020)|
|14||Ulla Johnson Sample Sale (Sep 2020)|
|15||ba&sh Sample Sale (Mar 2020)|
|16||Nili Lotan Sample Sale (Dec 2019 - Jan 2020)||92|
|17||Robert Marc NYC Winter Sale (Feb 2020 - Mar 2020)|
|18||Alumnae & Friends Sample Sale (Feb 2020 - Mar 2020)|
|19||Nancy Gonzalez Sample Sale (Nov 2020)|
|20||Clever Alice Multi Boutique Brand Sample Sale (Jun 2020 - Jul 2020)|
These brands were the most popular in 2020, based on the popularity of New York sample sales they were involved in.
|1||260 Sample Sale||-|
|5||Oscar de la Renta||40|
|6||October's Very Own||882|
|9||Rockets Of Awesome|
These brands were involved in the most fashion sample sales in New York in 2020.
|1||260 Sample Sale||-|
|3||Thaddeus and TADD||9|
|5||YEROC by Corey Woods||2|
|11||Sekas International Ltd.||86|
|18||Oscar de la Renta||31|
|19||VOICE OF INSIDERS||106|
|20||Byron Lars Beauty Mark||14|
These New York venues were the most popular in 2020, based on the popularity of sample sales that they hosted.
|1||260 Sample Sale - NoMad (260 Fifth Avenue)||-|
|2||Accessx (513 Broadway)||2|
|3||260 Sample Sale - Soho (151 Wooster Street)||1|
|4||260 Sample Sale - Soho (150 Greene Street)||1|
|5||126 West 25th Street (126 West 25th Street)||12|
|6||clothingline (261 West 36th Street)||7|
|7||Soiffer Haskin (317 West 33rd Street)||3|
|8||Shelly & Renee (519 8th Avenue)|
|9||Vera Wang (15 East 26th Street)||22|
|10||Eileen Fisher Boutique (314 E 9th St)||4|
|11||4 Prince Street (4 Prince Street)|
|12||152 Madison Ave (152 Madison Ave)|
|13||260 Sample Sale (261 Fifth Avenue)|
|14||YEROC by Corey Woods (520 8th Avenue)||18|
|15||375 Showroom (36 Ludlow Street)||69|
|16||Chelsea Market (75 9th Ave)||2|
|17||Luxury Fashion Group (2 East 28th Street)||33|
|18||Blue Duck Showroom (463 7th Avenue)||52|
|19||27 East 37th Street (27 East 37th Street)||50|
|20||ANTHOM SoHo (25 Mercer Street)||26|
These venues hosted the most fashion sample sales in New York in 2020.
|1||260 Sample Sale - NoMad (260 Fifth Avenue)||-|
|2||126 West 25th Street (126 West 25th Street)||11|
|3||clothingline (261 West 36th Street)||-|
|4||260 Sample Sale - Soho (151 Wooster Street)||2|
|5||Soiffer Haskin (317 West 33rd Street)||-|
|6||260 Sample Sale - Soho (150 Greene Street)||2|
|7||Thaddeus and TADD (39 West 37th Street)||13|
|8||Chelsea Market (75 9th Ave)||-|
|9||27 East 37th Street (27 East 37th Street)||3|
|10||YEROC by Corey Woods (520 8th Avenue)||1|
|11||152 Madison Ave (152 Madison Ave)|
|12||Estee Lauder (80 Ruland Road)||5|
|13||375 Showroom (36 Ludlow Street)||48|
|14||c'est beau1872 (½ Bond Street)||42|
|15||UMA | Raquel Davidowicz (13 Crosby Street)||45|
|16||PRIVÉ (75 Ninth Avenue)|
|17||Sekas International Ltd. (345 7th Avenue)||32|
|18||4 Prince Street (4 Prince Street)|
|19||SSG Fashions Inc. (27 East 37th Street)||195|
|20||Accessx (513 Broadway)||2|
How many bridal sales happened each month in New York in 2020?
These New York bridal sales were the most popular on Chicmi in 2020.
|1||Monica's Bridal Sample Sale (Feb 2020)|
|2||Dany Mizrachi Sample Sale (Oct 2019 - Mar 2020)||1|
|3||Carolina Herrera, Oscar de la Renta, & Amsale Sale (Jan 2020)|
|4||Pronovias, Monique Lhuillier & Mira Zwillinger Sale (Jan 2020)|
|5||Carolina Herrera, Pronovias, & Monique Lhuillier Sale (Mar 2020)|
|6||Carolina Herrera, Oscar de la Renta, & Monique Lhuillier Sale (Feb 2020)|
|7||Amsale, Pronovias & Reem Acra Sale (Feb 2020 - Mar 2020)|
|8||Saks Fifth Avenue Bridal Sample Sale (Dec 2020)|
|9||Paula Varsalona NYC 45th Anniversary Sale (Jan 2020 - Feb 2020)|
|10||JLM Couture Sample Sale (Feb 2020 - Mar 2020)|
|11||Kleinfeld Bridal Sample Sale (Feb 2020)|
|12||Wedding Salon of Manhasset Sample Sale (Jan 2020 - Feb 2020)|
|13||Angelique Bridal Sample Sale (Jul 2020)|
|14||Rebecca Schoneveld Designer Event (Mar 2020)|
|15||Paula Varsalona Bridal Sale (Oct 2020)|
|16||Pantora Bridal Sample Sale (Jul 2020)|
|17||Paula Varsalona Bridal Sale (Dec 2020)|
|18||Ines Di Santo Exclusive Trunk Show (Feb 2020)|
|19||Ines Di Santo Exclusive Trunk Show at the Wedding Salon of Manhasset (Jul 2020 - Aug 2020)|
|20||Floravere NYC Sample Sale (Sep 2020)|
These brands were the most popular in 2020, based on the popularity of New York bridal sales that they were involved in.
|7||Saks Fifth Avenue||4|
|8||Ines Di Santo||-|
|11||Wedding Salon of Manhasset||3|
|17||Mark Ingram Atelier||2|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.
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