As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.
The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.
The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.
Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.
Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.
These New York sample sales were the most popular on Chicmi in 2020.
Most popular sample sale brands ▸These brands were the most popular in 2020, based on the popularity of New York sample sales they were involved in.
| # | Brand | Change |
|---|---|---|
| 1 | 260 Sample Sale | - |
| 2 | Accessx | |
| 3 | Outdoor Voices | |
| 4 | October's Very Own | 883 |
| 5 | Theory | 66 |
| 6 | Bogner | 191 |
| 7 | Clever Alice | 118 |
| 8 | Oscar de la Renta | 37 |
| 9 | Rockets Of Awesome | |
| 10 | HATCH | 630 |
| 11 | 7AM Enfant | 105 |
| 12 | Jacadi | |
| 13 | Bonobos | 23 |
| 14 | ba&sh | 90 |
| 15 | Nili Lotan | 35 |
| 16 | Robert Marc | |
| 17 | Alumnae | 116 |
| 18 | Apparis | 139 |
| 19 | Vera Wang | 53 |
| 20 | Eileen Fisher | 23 |
These brands were involved in the most fashion sample sales in New York in 2020.
| # | Brand | Change |
|---|---|---|
| 1 | 260 Sample Sale | - |
| 2 | Clever Alice | 555 |
| 3 | Thaddeus and TADD | 9 |
| 4 | Colette Malouf | 955 |
| 5 | YEROC by Corey Woods | 2 |
| 6 | Sekas | 87 |
| 7 | Theory | 4 |
| 8 | c'est beau1872 | 26 |
| 9 | ba&sh | 108 |
| 10 | Accessx | |
| 11 | VOICE OF INSIDERS | 142 |
| 12 | Blue Duck | 381 |
| 13 | Petite Studio | 415 |
| 14 | Bonobos | 12 |
| 15 | OTTE | |
| 16 | Canvas Home | 182 |
| 17 | Madonna & Co. | 566 |
| 18 | Bogner | 167 |
| 19 | Vera Wang | 76 |
| 20 | Calligaris | 883 |
These New York venues were the most popular in 2020, based on the popularity of sample sales that they hosted.
These venues hosted the most fashion sample sales in New York in 2020.
How many bridal sales happened each month in New York in 2020?
These New York bridal sales were the most popular on Chicmi in 2020.
These brands were the most popular in 2020, based on the popularity of New York bridal sales that they were involved in.
| # | Brand | Change |
|---|---|---|
| 1 | Monica's Bridal | |
| 2 | Dany Mizrachi | 1 |
| 3 | Carolina Herrera | |
| 4 | Pronovias | |
| 5 | Monique Lhuillier | |
| 6 | Paula Varsalona | 2 |
| 7 | JLM Couture | |
| 8 | Kleinfeld | 6 |
| 9 | Ines Di Santo | 1 |
| 10 | Wedding Salon of Manhasset | 4 |
| 11 | Rebecca Schoneveld | |
| 12 | Adriennes Bridal | 4 |
| 13 | Mark Ingram Atelier | 2 |
| 14 | Schone Bride | 7 |
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.
Follow ChicmiNYC for exclusive photos from sample sales and events in New York
