2021 New York Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2021

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2021

These New York sample sales were the most popular on Chicmi in 2021.

# Event Change
1 Proenza Schouler Sample Sale (Feb 2021 - Mar 2021)
2 Elie Saab Sample Sale (Mar 2021)
3 Yves Salomon Sample Sale (Jan 2021 - Feb 2021)
4 egg x giggle Warehouse Sale (Mar 2021 - Apr 2021)
5 Clever Alice Multi Brand Sample Sale (Apr 2021)
6 Theory x Helmut Lang Sample Sale (Jan 2021)
7 Superdry Sample Sale (Jan 2021)
8 Sekas Showroom Sale (Dec 2020 - Jan 2021) 105
9 Charlie Joe Sample Sale (Jan 2021 - Feb 2021)
10 3.1 Phillip Lim Sample Sale (Apr 2021)
11 Designer Childrenswear Sample Sale (Dec 2020 - Jan 2021) 144
12 Marc Jacobs Sample Sale (Apr 2021 - May 2021)
13 Maje Sample Sale (Apr 2021)
14 theONESALEny x Holubar Winter Sale (Jan 2021)
15 Bally Sample Sale (Mar 2021)
16 Rent The Runway Sample Sale (Apr 2021)
17 Reiss Sample Sale (Mar 2021)
18 Canali Sample Sale (Feb 2021)
19 SpaceNK Sample Sale (Mar 2021)
20 Zadig & Voltaire Sample Sale (Feb 2021)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2021

These brands were the most popular in 2021, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 Proenza Schouler 72
2 260 Sample Sale 1
3 Clever Alice 1
4 Elie Saab
5 Yves Salomon 89
6 giggle
7 egg
8 Theory 1
9 Helmut Lang 23
10 Sekas International Ltd. 92
11 375 Showroom 35
12 Superdry
13 Charlie Joe
14 Zadig & Voltaire
15 S'well
16 3.1 Phillip Lim 32
17 Walter Baker 52
18 Marc Jacobs 23
19 Waverly Grey
20 Maje 7
Most active sample sale brands 

Most Active Sample Sale Brands in 2021

These brands were involved in the most fashion sample sales in New York in 2021.

# Brand Change
1 260 Sample Sale -
2 Clever Alice -
3 375 Showroom 9
4 iTosca 52
5 Theory 3
6 Waverly Grey
7 S.S.G. Fashions Ltd.
9 Heartloom 2
10 Desigual 14
11 Quinn 11
12 Nina McLemore 3
13 Ramy Brook 4
14 C&C Children's Wear 64
16 Walter Baker 6
17 Marchesa
18 Kipling 37
19 rag & bone 210
20 Helmut Lang 51
Most popular sample sale venues  Most active sample sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

Latest Social Posts

The latest photos and videos from the Chicmi fam in New York. Follow us on Instagram and TikTok for more!

Rebecca Minkoff Sample SaleRebecca Minkoff Sample SaleHermès Sale EventMarc Jacobs Sample SaleMarc Jacobs Sample SaleHermès Sale EventHermès Sale EventHermès Sale EventHermès Sale EventHermès Sale EventJimmy Choo Sample SaleJimmy Choo Sample Sale

Sign up for free to get full access

Create a free Chicmi account to access to all of our in-depth trend stats. Already signed up? Log in.