Adidas Prevails in Japanese Trademark Fight Over "adidog"

Posted 4 years ago

Adidas has garnered itself a reputation for being particularly litigious when it comes to its famed three-stripe trademark, and it is proving just as unwelcoming of plays in its brand name as well. The German sportswear giant does not sell products for pets with its name on them, and it does not want you to either. That was the general takeaway when adidas initiated a trademark fight before the Japan Patent Office (“JPO”) early this year, asking the national intellectual property body to cancel a pending trademark application for the word “adidog” for use on clothing for dogs.

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