Brands Can't Beat Counterfeiters, So They Are Joining Them

Posted 6 years ago

On the corner of Broadway and Canal Street in New York City's Chinatown, amidst the shops boasting fake Rolex watches and oddly-printed Louis Vuitton-esque bags, you will find a vendor selling sweatshirts and t-shirts boldly emblazoned with the word "Deisel." The just slightly off-kilter spelling of Italian brand Diesel's trademark and the cost of the goods – hoodies for $60, jeans for $70, a definite step down from the brand's traditional retail prices – signify, straightaway, that this set up is in no way out of the ordinary for Canal Street, Manhattan’s notorious haven for fakes. These garments are counterfeits. Except that they aren't.

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