Diesel is Fighting With a Couple of Discovery Channel Reality Stars Over its Trademark-Protected Name

Posted 4 years ago

Look beyond Diesel’s recent launch of a collaboration with Yuta Hosokawa of Japan-based upcycling label Readymade and the brand’s tie-up with Coca-Cola, in which it is offering up garments that are partially made from recycled plastic bottles, and you will see that the Italian fashion brand is in the midst of an ongoing legal scuffle. In fact, as of this month, a 3-year long trademark fight between Diesel and a couple of Discovery Channel reality show stars has turned into full-blown litigation centering on the word “Diesel.”

via thefashionlaw.com
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