Forget a Logo, Glossier Says that Consumers Know Pink Pouches are Indicators of its Brand — The Fashion Law

Posted 4 years ago

In every order that a consumer makes on Glossier’s e-commerce site or in its small network of brick-and-mortar outposts, the products – whether it be the Generation G blotted lipstick, the cult-favored Boy Brow eyebrow product, or the brand’s Balm Dotcom and Cloud Paint multi-purpose skin salves, et