Nike is the Most Valuable Apparel/Footwear Brand in the World, Making its Logos Some of the Most Valuable, Too

Posted 4 years ago

Phil Knight and Bill Bowerman needed a logo. In the late 1960s, their fledgling athletic footwear company called Blue Ribbon Sports was barely five years old and headed for a rebrand, the one that would see the name changed (to Nike, a nod to the Greek goddess of victory).

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