MAGIC Bodyfashion is one of the first companies introducing Shapewear and problem solving bras & accessories. In the late eighties the idea was born from the “more volume shoulder” trend in fashion wich resulted in the first step of creating a bodyshaping product line. Due to this heritage MAGIC owns the expertise of making a product range with a great fit and is all about comfort. Not only are MAGIC products functional, they also have a nice and trendy look including a luxury line in Shapewear. A total new target group has been born as nowadays also the trendy and fashionable woman is interested in Shapewear. No matter what size or age she has, she respects the high level of comfort and the fact that she will look great in her clothes.