Fashion is a major industry in Asia where much of its production takes place and where there is a growing number of consumers of all ages.
What does fashion mean to Asian women and how, in tandem with the beauty industry and the media, does it address issues of representation, if at all? Indonesia is chosen here as the starting point for a broader investigation of the different dynamics of fashion in Asia. The talk will be about my recent ethnography in Jakarta and will begin to offer a critical reflection.
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