Fashion brands and designers are increasingly looking at the China market and
becoming aware of its great potential. There are great opportunities for UK companies
to sell to China’s middle class who are becoming more and more savvy for new and
interesting products and will do extensive research on the internet to find them.
There is also an appetite for UK manufactured heritage products. However, the
Chinese market has a number of very specific challenges and obstacles which UK
exporters should be aware of.
If you are considering entering the China market with your brand, this is the ideal
opportunity to gain the latest market knowledge and have a better understanding on
how to do business there.