Advertising the Synthetics Revolution
London College of Fashion, 20 John Princes Street, London, W1G 0BJ
Nylon, Orlon acrylic, Dacron polyester, and Lycra spandex. These brand names rolled off the lips of American consumers between 1945 and 1970, thanks to the extensive advertising efforts of the American synthetics fiber maker, the DuPont Company. This lively presentation explores the story of DuPont as a marketer and advertiser, drawing visual images from popular magazines such as Life, House & Garden, and Vogue, and the DuPont corporate archive in the USA. Come to this talk to learn how the world’s largest chemical company influenced postwar fashion!