Pop-up shops are the modern way of retailing, enabling brands to sell their products direct to the consumer, get customer feedback and build brand awareness, without the commitment of upfront deposits to landlords, and signing long leases.
However, it isn’t easy and it’s important to understand what makes a successful pop up, how to drive customers to your shop, and the logistics involved.
Find out how it’s done, by joining Fashion Angel at this inspiring and informal talk, once again at Camden Worklife, with Leon Goldwater of the We are Pop Up platform and Bronwyn Lowenthal, Design Director of womenswear and accessory brand Lowie, who has extensive experience of setting up and running pop up shops for her own brand.
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"Crowdfunding is a hot topic among fashion brands, and with good reason – with creative businesses finding it so hard to access loans and investment, any alternative options to raising finance must be taken seriously.
"Back by popular demand, this interactive session, part of the Design Create Sell series of workshops, is essential for any designer/maker or SME that is planning to outsource their production or is experiencing problems with their manufacturing.
It's that time of the year again, when the whole fashion world watches London! The fashion industry can look forward to latest shows from the world's top designers, and fashion lovers can expect a whole host of fashion-related events and parties!