The Purge: Bjarne Melgaard's $500K Designer Fashion Giveaway

Part art project, part fashion launch, part free designer fashion shopping spree, this is the kind of one-off event that doesn't come around very often. We'll let the organisers explain:

"This Valentines Day, ahead of the US debut of his ongoing project, The Casual Pleasure of Disappointment, Bjarne Melgaard will be giving away his personal collection of designer fashion and streetwear FREE of charge to the public, on a first come, first serve basis. In groups of 100, the shoppers will have 15 minutes to fill their custom MELGAARD garbage bags with as much as they can carry. Once the 15 minutes are up, shoppers will be immediately evacuated from the premises. No RSVP required, free and open to the public.

"The hoard includes scores of pieces by Supreme, Maison Margiela, Lanvin, Huff, Eckhaus Latta, Yohji Yamamoto, Stussy, Issey Miyake and Comme Des Garçons — as well as 100+ pieces from the new MELGAARD streetwear collection, which makes its world debut within this purge."

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