2018 London Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to London events are in the UK. However there is a healthy interest from countries closely connected to the UK like America and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

London's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a diverse fashion scene in London and there are more other types of events in this city than anywhere else, particularly with the rise of branded fashion exhibitions.

Hottest Event Regions

Fashion events in London are often focussed around Mayfair and Oxford Street for high-end events, and in Hackney and Shoreditch for indie and emerging events. Fashion exhibitions are regularly hosted by the Fashion & Textile Museum in Southwark or the V&A.

Fashion Events by Month

The fashion industry in London has events all year round, but it's often quieter in January and August, and peaks towards Christmas. The Christmas peak is less pronounced in the UK than in US cities, with a stronger Spring/Summer event calendar.

Event Opening Day

Surprisingly Thursday is the most popular day for fashion event organisers to open their event in London, leading up to a strong weekend. Events rarely open in London towards the beginning of the week. Weekends in London are really important, unlike in New York where a lot of shopping happens on lunch breaks or after work.

London Sample Sales in 2018

Hottest Sample Sale Regions

The sample sale scene in London is distinctly focussed in two key regions - around Mayfair and particularly The Music Room on South Molton Lane for high end sample sales - and around Shoreditch, Hackney and particularly the Old Truman Brewery for emerging and independent designers.

Fashion Sample Sales by Month

Sample sales happen in London all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene is long and spread out - starting from March and running through to July - but the Winter season is distinctly focussed on November and December Christmas shopping.

Top Fashion Sample Sales in 2018

These London sample sales were the most popular on Chicmi in 2018.

# Event Change
1 Coast Warehouse Clearance Sale (Jun 2018)
2 One & Only Designer Sale (Jun 2018)
3 L.K. Bennett Warehouse Clearance Sale (May 2018)
4 Karen Millen Warehouse Clearance Sale (Jul 2018)
5 Karen Millen Warehouse Clearance Sale (Apr 2018)
6 Karen Millen Warehouse Clearance Sale (May 2018)
7 Karen Millen Warehouse Clearance Sale (Apr 2018)
8 Pretty Green Warehouse Clearance Sale (Mar 2018)
9 Karen Millen Warehouse Clearance Sale (Jan 2018)
10 Karen Millen Warehouse Clearance Sale (Jun 2018)
11 Karen Millen Warehouse Clearance Sale (Jul 2018)
12 EDWIN Sample Sale (Jun 2018)
13 Karen Millen Warehouse Clearance Sale (Feb 2018)
14 Coast Sample Sale (Apr 2018)
15 Karen Millen Warehouse Clearance Sale (Jan 2018)
16 L.K. Bennett Warehouse Clearance Sale (Jul 2018)
17 Sanderson, Zoffany & Harlequin Warehouse Clearance (Jan 2018)
18 L.K. Bennett Warehouse Clearance Sale (Jun 2018)
19 Joseph Sample Sale (Apr 2018)
20 The Good Taste Club & BLD Designer Clearance Sample Sale (May 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of London sample sales they were involved in.

# Brand Change
1 Karen Millen -
2 L.K. Bennett
3 Coast 1
4 Pretty Green 478
5 Joseph 18
6 Ilse Jacobsen 5
7 James Lakeland 3
8 Nicole Farhi 4
9 Artigiano 7
10 BLK DNM 16
11 Fiorucci
12 EDWIN 504
13 Mulberry 26
14 Jack Russell 14
15 Wolsey 2
16 Oliver Bonas
17 Temperley 32
18 Être Cécile 288
19 Cutler and Gross
20 ANINE BING
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in London in 2018.

# Brand Change
1 Karen Millen -
2 Cutler and Gross
3 Joseph 16
4 L.K. Bennett
5 Osman 416
6 LAAIN 80
7 Monreal 29
8 Wyse 261
9 Lot78 63
10 Coast 47
11 James Lakeland 9
12 Merchant Archive
13 Fiorucci
14 SLNGHR
15 MAWI 94
16 Klements 170
17 Andrea Crews 564
18 Ash Footwear 9
19 Damir Doma
20 Markus Lupfer 457
Most popular sample sale venues  Most active sample sale venues 

London Fashion Exhibitions in 2018

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in London in 2018?

Most popular fashion exhibitions  Most popular exhibition venues  Most active exhibition venues 

London Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in London in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of London shopping events they were involved in.

# Brand Change
1 LubiMenya 98
2 Lone Design Club 2
3 Opportunique 288
4 Ganor Dominic 90
5 Natalia Picariello 283
6 PRITCH London 51
7 Gung Ho Design
8 Adeela Salehjee 166
9 MONC
10 Ware London
11 Medley Creations 1
12 REIN 10
13 Linnie Mclarty 4
14 House Thirteen 94
15 Afina London
16 Phoebe Grace
17 Tsai x Tsai 358
18 Tramp In Disguise 93
19 Bourgeois Boheme 211
20 Elvis & Kresse
Most popular shopping event venues 

London Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in London in 2018?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of London bridal sales that they were involved in.

# Brand Change
1 Temperley Bridal
2 Sanyukta Shrestha 3
3 KATYA KATYA 1
4 Naomi Neoh 2
5 Grace Loves Lace
6 Sassi Holford 15
7 Caroline Castigliano 1
8 Gillian Million
9 Ivory & Co
10 Poppy Dover 18
11 Jenny Packham 3
12 Ted Baker
13 De Beers
14 Charlotte Tilbury
15 Phillipa Lepley 9
16 Charlotte Mills 26
17 Catherine Deane 35
18 Andrea Hawkes 28
19 Charlie Brear 6
20 SAVIN London 3
Most popular bridal sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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