As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to LA events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
Unlike New York and London, LA's fashionistas browse for fashion events distinctly on a Friday to check what's happening at the fashion markets and to plan their weekend.
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events.
The fashion scene in LA is remarkably spread out - with events happening anywhere from Costa Mesa to Pasadena. However the regular events are often focussed around the fashion markets of DTLA.
The fashion industry in Los Angeles has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike New York, Los Angeles fashion events tend to focus on weekend openings - and it's exceptionally rare for events to open midweek in the city.
While the LA fashion scene is spread out across Orange County, the majority of the sample sales happen in DTLA in the Markets, particularly in the California Market Center, Cooper Design Space and New Mart, who all open their doors on the last Friday of each month for group sample sales.
Sample sales happen in LA all year round but unlike other fashion cities there's less of a pronounced Spring season in the city, with the vast majority of sample sales launching around the holiday gifting season in November and December.
These Los Angeles sample sales were the most popular on Chicmi in 2018.
|1||La Perla Sample Sale (Mar 2018)|
|2||Rent The Runway Sample Sale (Mar 2018)|
|3||Dr. Jart+, Artis & ghd Sample Sale (Mar 2018)|
|4||Eberjey + NEST Fragrances Sample Sale (Jan 2018)|
|5||Kiton Sample Sale (Feb 2018)|
|6||FEIT x The Arrivals Sample Sale (Jan 2018)|
|7||Vivienne Westwood Sample Sale (Jan 2018)|
|8||Barry's Fitness Apparel Sample Sale (May 2018 - Jun 2018)|
|9||Superdry Sample Sale (Feb 2018 - Mar 2018)|
|10||Aquazzura Sample Sale (May 2018)|
|11||Equinox Sample Sale (Apr 2018)|
|12||Zadig & Voltaire Sample Sale (Jan 2018)|
|13||Ted Baker Sample Sale (Jun 2018 - Jul 2018)|
|14||rag & bone Sample Sale (May 2018 - Jun 2018)|
|15||Marc Jacobs Sample Sale (Jun 2018)|
|16||Sincerely Jules Sample Sale (May 2018)|
|17||Oscar de la Renta Sample Sale (Jun 2018)|
|18||Rebecca Minkoff Sample Sale (May 2018)|
|19||Nancy Gonzalez x St. John Sample Sale (May 2018)|
|20||BB Dakota Sample Sale (May 2018)|
These brands were the most popular in 2018, based on the popularity of Los Angeles sample sales they were involved in.
|1||Rent The Runway||8|
|16||Zadig & Voltaire||11|
|18||rag & bone||6|
|19||Marc by Marc Jacobs|
These brands were involved in the most fashion sample sales in Los Angeles in 2018.
|20||Riller & Fount||14|
These Los Angeles venues were the most popular in 2018, based on the popularity of sample sales that they hosted.
|1||260 Sample Sale (265 N. Beverly Drive)||-|
|2||Eclipse Sample Sale (8483 Melrose Avenue)|
|3||645 S. La Brea Ave (645 S. La Brea Ave)|
|4||Alternative Retail Inc (1400 Village Way)||35|
|5||Cooper Building (860 S. Los Angeles Street)||1|
|6||Eclipse Sample Sale (8590 Melrose Avenue)|
|7||ECLIPSE Sample Sales for Ted Baker (860 S. Los Angeles Street)||2|
|8||Los Angeles Center Studios (451 S. Beaudry Avenue)||60|
|9||1305 E Wakeham Avenue (1305 E Wakeham Avenue)|
|10||California Market Center (110 East 9th Street)||3|
|11||ROW DTLA (777 Alameda Street)||58|
|12||Cason Couture (18211 Enterprise Lane)||19|
|13||Citizens of Humanity HQ (5715 Bickett Street)||120|
|14||BUSCEMI (1545 Wilcox Ave)|
|15||Riller & Fount (308 E 9th Street)||5|
|16||Fred Segal (8500 Sunset Blvd)|
|17||Eva Franco Showroom (2100 East 14th Street)||74|
|18||UCSB Delta Gamma (6509 Picasso Rd)|
|19||BCBG Warehouse (2761 Fruitland Ave)||10|
|20||The New Mart Building (127 E. 9th Street)||3|
These venues hosted the most fashion sample sales in Los Angeles in 2018.
|1||Cooper Building (860 S. Los Angeles Street)||-|
|2||California Market Center (110 East 9th Street)||-|
|3||260 Sample Sale (265 N. Beverly Drive)||3|
|4||Alternative Retail Inc (1400 Village Way)||12|
|5||The Gerry Building (910 S Los Angeles Street)||1|
|6||Eclipse Sample Sale (8483 Melrose Avenue)|
|7||The New Mart Building (127 E. 9th Street)||2|
|8||Thomas Wylde (229 West 31st Street)||27|
|9||Everly Clothing (2425 East 30th Street)||8|
|10||ROW DTLA (777 Alameda Street)||31|
|11||645 S. La Brea Ave (645 S. La Brea Ave)|
|12||Michael Antonio (5161 Richton Street)||52|
|13||Athena Designs (1820 West 220th Street)||12|
|14||Cason Couture (18211 Enterprise Lane)||19|
|15||Riller & Fount (308 E 9th Street)||6|
|16||Eva Franco Showroom (2100 East 14th Street)||16|
|17||Bailey Blue (1850 East 15th Street)||9|
|18||Cooper Design Space Studios (719 S Los Angeles St)||11|
|19||Dolan (3311 E. Slauson Ave)||75|
|20||The Poster List HQ (1041 West 18th Street)||9|
How many fashion shopping events happened each month in Los Angeles in 2018?
These Los Angeles fashion shopping events were the most popular on Chicmi in 2018.
|1||Luxury Garage Sale Opening Celebration (Jun 2018)|
|2||Oscars Red Carpet Hairstyling (Mar 2018)|
|3||Indie Beauty Expo: Shop Indie (Jan 2018)|
|4||adidas DasDays (Apr 2018)|
|5||Luxury Garage Sale Glendale Pop Up (Jun 2018)|
|6||KKW Beauty & Fragrance Pop-Up (Jun 2018 - Jul 2018)|
|7||Modern Artisan Marketplace (Mar 2018)|
|8||UNIQUE LA Spring Market (May 2018)|
|9||Blushcon (Jan 2018)|
|10||Madewell x Solid & Striped (May 2018)|
|11||Adidas 747 Warehouse St Event (Feb 2018)|
|12||Luxury Garage Sale WeHo Pop Up (May 2018 - Jun 2018)|
|13||RIPNDIP Ice Cream Party (Jun 2018)|
|14||thedropLA at Barneys (Jun 2018)|
|15||Kristinit Valentine Trunk Show & Sample Sale (Feb 2018)|
|16||Coachella Designer Pop Up (Mar 2018)|
|17||Celebrate The Beauty of Latin America (May 2018)|
|18||Love Lust Summer Solstice Sip, Shop & Soothe (Jun 2018)|
|19||ban.do The Mall: Planner Madness (Jun 2018)|
|20||Armarium x Flont Presents: Red Carpet Salon (Feb 2018 - Mar 2018)|
These brands were the most popular in 2018, based on the popularity of Los Angeles shopping events they were involved in.
|1||Luxury Garage Sale|
|4||Daughters of Culture||23|
|6||For Love & Lemons||163|
|8||Solid & Striped|
|17||Lola y Tula|
|19||Fierce & Regal|
These Los Angeles venues were the most popular in 2018, based on the popularity of shopping events that they hosted.
|1||Glendale Galleria (100 W Broadway)|
|2||California Market Center (110 East 9th Street)||-|
|3||Westfield Century City (10250 Santa Monica Blvd)|
|4||Platform LA (8850 Washington Blvd)||3|
|5||The Grove (189 The Grove Drive)||16|
|6||Pomona Fairplex (1101 W McKinley Ave)|
|7||Estrella Restaurant (8800 Sunset Blvd)||10|
|8||Fred Segal (8500 Sunset Blvd)|
|9||ban.do (1110 North Beachwood Drive)||16|
|10||ROW DTLA (777 Alameda Street)||5|
|11||Skybar at The Mondrian (8440 Sunset Blvd)||8|
|12||Le Magazyn (904 Pacific Ave)|
|13||The Stylist Showroom (3793 Wade St.)|
|14||327 Pine Ave (327 Pine Ave)|
|15||Pasadena Convention Center (300 East Green Street)||1|
|16||Melie Bianco (1900 New York Drive)|
|17||Saks Fifth Avenue (9600 Wilshire Blvd)|
|18||Santa Monica Bay Woman's Club (1210 4th Street)||15|
|19||Prism Boutique (406 Termino Ave)||19|
|20||LFT by No Rest For Bridget (3033 Bristol Street)|
How many bridal sales happened each month in Los Angeles in 2018?
These Los Angeles bridal sales were the most popular on Chicmi in 2018.
|1||The Dresser Day of Dreams Sample Sale (Jan 2018)|
|2||Winnie Couture Bridal July 4th Sales Event (Jun 2018 - Jul 2018)|
|3||La Soie Bridal Spring Sample Sale (May 2018)|
|4||LOHO Bride Sample Sale (May 2018)|
|5||Grace Loves Lace Sample Sale (May 2018)|
|6||Mon Amie Bridal Sample Sale (Jun 2018)|
|7||Panache Bridal Sample Sale (Apr 2018)|
|8||Bride Los Angeles Sample Sale (Apr 2018)|
|9||Ines Di Santo Bridal Trunk Show (May 2018)|
|10||Kinsley James Bridal Sample Sale (Feb 2018)|
|11||Lovella Bridal Sample Sale (Mar 2018)|
|12||Meet & Greet Bridal Designer BERTA (Jan 2018)|
|13||Garnet & Grace Wedding Dress Sample Sale (Feb 2018)|
|14||Lili Bridals Sample Sale (Apr 2018)|
|15||Winnie Couture Bridal Sample Sale (Apr 2018)|
|16||Bellasposa Bridal Blowout Sale (Jun 2018)|
|17||Lovella Bridal Sample Sale (Jun 2018)|
|18||Bel Aire Accessory Trunk Show (May 2018)|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.