As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.
The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.
Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.
New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online
People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.
In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.
The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.
The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.
Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.
Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.
Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.
These New York sample sales were the most popular on Chicmi in 2018.
|1||Fred Gelb Furs Sample Sale (Jan 2018)|
|2||The Arrivals, Schutz & Friends Sample Sale (Jan 2018)|
|3||Jason Wu Sample Sale (Jan 2018)|
|4||Multibrand Childrenswear Sample Sale (Jan 2018)|
|5||Theory & Helmut Lang Sample Sale (Jan 2018)|
|6||Superdry Sample Sale (Dec 2017 - Jan 2018)||234|
|7||Khirma Collective Sample Sale (Jan 2018)|
|8||Frye, Juicy Couture, Spyder, Aquatalia & More Sample Sale (Dec 2017 - Jan 2018)||268|
|9||Spyder Warehouse Sale (Jan 2018)|
|10||Shoe-Inn Warehouse Sale (Jan 2018)|
|11||Frye + Aquatalia Sample Sale (Jan 2018)|
|12||Herve Leger Sample Sale (Jan 2018 - Feb 2018)|
|13||Bonobos Sample Sale (Jan 2018)|
|14||Privé End of Year Sample Sale (Dec 2017 - Jan 2018)||410|
|15||Fivestory New York Off Site Sale (Jan 2018)|
|16||Kisan Sample Sale (Jan 2018 - Feb 2018)|
|17||The HATCH x twobirds Sample Sale (Jan 2018)|
|18||Alpha Industries Sample Sale (Jan 2018)|
|19||Dr.Jart+, Artis, ghd, & Cover FX Sample Sale (Jan 2018 - Feb 2018)|
|20||Proper Cloth Sample Sale (Jan 2018 - Feb 2018)|
These brands were the most popular in 2018, based on the popularity of New York sample sales they were involved in.
|6||Ampersand As Apostrophe||12|
|11||GREY Jason Wu|
|15||Baby by Carolina Zapf||186|
These brands were involved in the most fashion sample sales in New York in 2018.
|14||John Paul Ataker||8|
These New York venues were the most popular in 2018, based on the popularity of sample sales that they hosted.
|1||clothingline (261 West 36th Street)||1|
|2||260 Sample Sale (260 Fifth Avenue)||1|
|3||260 Sample Sale (150 Greene Street)||1|
|4||Chelsea Market (75 9th Ave)||4|
|5||Empire State Building (350 5th Ave)||151|
|6||Penn Plaza Pavilion (Pennsylvania Station)|
|7||Kisan (125 Greene Street)||106|
|8||HATCH (412 Broadway)||76|
|9||393 Broadway (393 Broadway)||123|
|10||Soiffer Haskin (317 West 33rd Street)||4|
|11||Archerie Dress Shop (98 Thompson Street)||140|
|12||Dreams on Air (120 Wooster Street)||189|
|13||Kimora Lee Simmons (43 West 24th Street)||17|
|14||JSong (149B West 36th Street)||217|
|15||Blue Duck Showroom (463 7th Avenue)||116|
|16||Sucre (9 Christopher Street)|
|17||ANTHOM SoHo (25 Mercer Street)||127|
|18||Personnel of New York (9 Greenwich Avenue)||135|
|19||Margaux (37 West 20th Street)||80|
|20||O.N.A (593A Vanderbilt Ave)||171|
These venues hosted the most fashion sample sales in New York in 2018.
|1||260 Sample Sale (260 Fifth Avenue)||-|
|2||clothingline (261 West 36th Street)||-|
|3||260 Sample Sale (150 Greene Street)||1|
|4||Chelsea Market (75 9th Ave)||1|
|5||Soiffer Haskin (317 West 33rd Street)||2|
|6||Sucre (9 Christopher Street)|
|7||Blue Duck Showroom (463 7th Avenue)||162|
|8||JSong (149B West 36th Street)||182|
|9||Penn Plaza Pavilion (Pennsylvania Station)|
|10||HATCH (412 Broadway)||135|
|11||MAKIÉ (109 Thompson Street)||71|
|12||Personnel of New York (9 Greenwich Avenue)||151|
|13||393 Broadway (393 Broadway)||167|
|14||260 West 39th Street (260 West 39th Street)||29|
|15||A New View (262 West 38th Street)||2|
|16||John Paul Ataker (804 Madison Ave)||41|
|17||Juju The Showroom (135 West 20th Street)||98|
|18||Kisan (125 Greene Street)||118|
|19||Kimora Lee Simmons (43 West 24th Street)||3|
|20||O.N.A (593A Vanderbilt Ave)||130|
Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing firstname.lastname@example.org.