2018 New York Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2018

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2018

These New York sample sales were the most popular on Chicmi in 2018.

# Event Change
1 Marchesa Sample & Stock Sale (May 2018)
2 La Perla Sample Sale (Feb 2018)
3 Shelly & Renee Designer Blow Out Sale (Mar 2018)
4 J. Mendel Super Sale (May 2018)
5 Couture Designer Sale (May 2018)
6 Elie Tahari Sample Sale (Jun 2018)
7 Fred Gelb Furs Sample Sale (Jan 2018)
8 Global Fashions Sample Sale (Mar 2018)
9 Bitta Design Group Fine Jewelry Sale (Apr 2018)
10 Kal Rieman Sample Sale (May 2018)
11 Mi Jong Lee Sample Sale (Feb 2018)
12 Paul Andrew Sample Sale (Mar 2018)
13 Jerome Dreyfuss Sample Sale (Feb 2018)
14 Meatpacking District Open Market (Mar 2018)
15 Reformation Sample Sale (Jun 2018)
16 Brian Atwood Warehouse Sale (Feb 2018)
17 ELAN Spring Summer & Resort Sample Sale (Jun 2018 - Jul 2018)
18 Yumi Kim Summer Sample Sale (Jun 2018 - Jul 2018)
19 Unbound Lingerie Sample Sale (Feb 2018)
20 Wooden Ships Sample Sale (Jun 2018 - Jul 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 Marchesa 2
2 La Perla 94
3 J. Mendel 157
4 Elie Tahari 135
5 Fred Gelb
6 Bitta Design Group 432
7 Kal Rieman 82
8 Mi Jong Lee 4
9 Theory -
10 Paul Andrew 200
11 The Arrivals 191
12 Unbound Babes
13 Jerome Dreyfuss
14 Baby CZ 189
15 Superdry 73
16 Reformation 195
17 Wooden Ships 274
18 ELAN
19 Brian Atwood
20 Schutz 277
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in New York in 2018.

# Brand Change
1 Willa Han
2 John Paul Ataker 4
3 Theory 17
4 Tangerine NYC 118
5 Nikki Chasin 30
6 La Perla 65
7 The Arrivals 434
8 Lilla P 135
9 Egg by Susan Lazar 120
10 Samantha Pleet 3
11 In God We Trust 50
12 Karen Millen 72
13 Ilana Kohn 66
14 Leo & Sage 6
15 Baby CZ 93
16 Unbound Babes
17 Seek Collective 167
18 Wendy Mink 463
19 K/LLER 955
20 Max 'n Chester
Most popular sample sale venues  Most active sample sale venues 

New York Fashion Exhibitions in 2018

Fashion exhibitions by month 

Fashion Exhibitions by Month

How many fashion exhibitions happened each month in New York in 2018?

Most popular fashion exhibitions 

New York Fashion Shopping Events in 2018

Shopping events by month 

Shopping Events by Month

How many fashion shopping events happened each month in New York in 2018?

Most popular fashion shopping events  Most popular shopping event brands 

Top Shopping Event Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York shopping events they were involved in.

# Brand Change
1 Levi's 161
2 LIANA
3 HVN
4 The Face New York
5 Modern Vice
6 Eleven Six 116
7 AGAATI
8 Kate Stoltz NYC
9 In Support Of 308
10 Danielle Fichera
11 LANEIGE
12 AMOREPACIFIC
13 Consignment Brooklyn
14 Grammar
15 M.PATMOS 14
16 marine & deerfield
17 Tess Giberson
18 K/LLER
19 Alasdair 38
20 Melissa Joy Manning 43
Most popular shopping event venues 

New York Bridal Sales in 2018

Bridal sales by month 

Bridal Sales by Month

How many bridal sales happened each month in New York in 2018?

Most popular bridal sales  Most popular bridal sale brands 

Top Bridal Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York bridal sales that they were involved in.

# Brand Change
1 Alexandra Grecco
2 JLM Couture
3 Yumi Katsura 31
4 Simone Carvalli 19
5 Lakum
6 Gilt
7 Saks Fifth Avenue
8 Henry Roth 4
9 Michelle Roth 4
10 Modern Trousseau
11 Victor Harper
12 Houghton
13 Paula Varsalona 9
14 Samantha Sleeper 22
15 Angel Sanchez
16 Cristalle

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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