2018 New York Fashion Event Trends

Note: Because you are looking at the current year, all data is year-to-date. We update the data once every month.

Gender Interest

As you'd expect the fashion industry is dominated by female consumers. However men are becoming more involved in this category.

Age Interest

The majority of people looking at the site are interested in sample sales, which explains why the most prominent age group is 25 to 34. The younger generation are looking for new, hip and cult brands with low price points, the older generations look for more established brands, social events, exhibitions, education and networking.

Geographic Interest

Most of the visitors to New York events are in the USA. However there is a healthy interest from countries closely connected to the USA like Canada and Europe, and even further afield from people in countries like Japan and China, who research fashion events before they travel to the city.

Day of Week

New York's fashionistas tend to check in mid-week at work to plan their weekend, while they're more likely to be out and about on Saturday and Sunday rather than online

Time of Day

People often check early in the day to catch the newest listings and plan their day - or in the evening to browse and discover new interesting events and brands.

Types of Events

In the industry the focus of events is still shifting stock - and the hottest way for brands to engage face to face with consumers is to host sample sales and in-store events. However there is a trend to a more diverse fashion scene, with the rise of fashion exhibitions and educational events. New York has more diversity in this sense than LA, but less than London.

Hottest Event Regions

The majority of fashion events in New York happen on the island of Manhattan, especially in the Garment District and Lower Manhattan. However there is an increasing trend to cross the Brooklyn Bridge to Brooklyn and Williamsburg, particularly in venues like Industry City.

Fashion Events by Month

The fashion industry in New York has events all year round, but it's often quieter in January and late summer, and peaks towards Christmas.

Event Opening Day

Unlike in most other fashion cities, New York fashion event organisers tend to open their events mid-week, to catch people on their lunch break and after work. Sunday is the quietest day for event launches in the city.

New York Sample Sales in 2018

Hottest Sample Sale Regions

Although sample sales in New York can happen anywhere on Manhattan and Brooklyn, a huge number of them are focussed around The Garment District and Lower Manhattan - particularly with 260 Sample Sale's prime Fifth Avenue location and Soiffer Haskin both based near the Garment District.

Fashion Sample Sales by Month

Sample sales happen in New York all year round but are mostly focussed on two key seasons - Spring and Winter. The Spring scene in New York is mostly March to June, and the Winter season is distinctly November and December for holiday gifting.

Top Fashion Sample Sales in 2018

These New York sample sales were the most popular on Chicmi in 2018.

# Event Change
1 Fred Gelb Furs Sample Sale (Jan 2018)
2 The Arrivals, Schutz & Friends Sample Sale (Jan 2018)
3 Jason Wu Sample Sale (Jan 2018)
4 Multibrand Childrenswear Sample Sale (Jan 2018)
5 Theory & Helmut Lang Sample Sale (Jan 2018)
6 Superdry Sample Sale (Dec 2017 - Jan 2018) 234
7 Khirma Collective Sample Sale (Jan 2018)
8 Frye, Juicy Couture, Spyder, Aquatalia & More Sample Sale (Dec 2017 - Jan 2018) 268
9 Spyder Warehouse Sale (Jan 2018)
10 Shoe-Inn Warehouse Sale (Jan 2018)
11 Frye + Aquatalia Sample Sale (Jan 2018)
12 Herve Leger Sample Sale (Jan 2018 - Feb 2018)
13 Bonobos Sample Sale (Jan 2018)
14 Privé End of Year Sample Sale (Dec 2017 - Jan 2018) 410
15 Fivestory New York Off Site Sale (Jan 2018)
16 Kisan Sample Sale (Jan 2018 - Feb 2018)
17 The HATCH x twobirds Sample Sale (Jan 2018)
18 Alpha Industries Sample Sale (Jan 2018)
19 Dr.Jart+, Artis, ghd, & Cover FX Sample Sale (Jan 2018 - Feb 2018)
20 Proper Cloth Sample Sale (Jan 2018 - Feb 2018)
Most popular sample sale brands 

Top Fashion Sample Sale Brands in 2018

These brands were the most popular in 2018, based on the popularity of New York sample sales they were involved in.

# Brand Change
1 Fred Gelb
2 ALIX 971
3 The Arrivals 187
4 Schutz 288
5 Kal Rieman 83
6 Ampersand As Apostrophe 12
7 Spyder 257
8 Frye 213
9 Aquatalia 358
10 Jason Wu
11 GREY Jason Wu
12 State 139
13 Jacadi
14 7AM Enfant 669
15 Baby by Carolina Zapf 186
16 Theory 7
17 Helmut Lang 10
18 Superdry 72
19 Michelle Waugh 556
20 Sienna Zac
Most active sample sale brands 

Most Active Sample Sale Brands in 2018

These brands were involved in the most fashion sample sales in New York in 2018.

# Brand Change
1 Aquatalia 345
2 Frye 293
3 Spyder 186
4 Grinnell Designs 90
5 Everlane
6 Artis
7 Juicy Couture 526
8 Ivy Kirzhner 768
9 Superdry 44
10 Hera Collection
11 NARCISS
12 Theory 8
13 JSong 889
14 John Paul Ataker 8
15 The Arrivals 424
16 Ariana Bohling 491
17 CHAY
18 Hood Bohemain
19 Bonobos 14
20 Jemma Sands
Most popular sample sale venues  Most active sample sale venues 

Want your own brand's data?

Although we don't publish actual numbers for brands and venues, we do share them with the brand owners themselves for free. To get access to your own brand or venue's dashboard, customise the look and feel of your brand on Chicmi, and see stats about all of your events, contact our team by emailing team@chicmi.com.

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