April & Alex

@aprilalex

April & Alex is a London-based womenswear and footwear brand owned by British / Nigerian Award-winning Journalist, and Creative Di... More

April & Alex is a London-based womenswear and footwear brand owned by British / Nigerian Award-winning Journalist, and Creative Director Didi Akinyelure.
We are passionate about creating fashion-forward statement pieces that women feel empowered in.

Our innovative, comfortable, and versatile footwear designs are handcrafted in Italy by renowned artisans, known for their exquisite craftsmanship and attention to detail. Our footwear collection features a distinct thick colourful braided heel that embodies the warmth, creativity, and tradition of Italian handcrafted artistry, while the overall aesthetic blends elegance with a sense of adventure. The signature heel not only serves as a statement piece but also provides stability and comfort for all women.

We work with sustainable fabrics such as Lyocell, and premium reclaimed and recycled fabrics in our apparel collections. These high-quality fabrics are sourced in Italy, from overproduction, and dead-stock, providing a second chance to fabric which would otherwise have been destroyed.

April & Alex is a member of the British Fashion Council. Our apparel collections are Made in London, and shown via the London Fashion Week platform.

April & Alex has been featured in Vogue, Elle, Marie Claire, Harper's Bazaar, Tatler, InStyle, L’Officiel, Glamour and more.