April & Alex

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April & Alex is a London-based womenswear brand owned by British/Nigerian Award-winning Journalist, and Creative Director Didi Akinyelure. They are a mission-driven, slow fashion brand, passionate about creating fashion-forward garments that women feel empowered in.

The brand uses circular luxury fabrics to create its bold and edgy contemporary collections. Their high quality fabrics comes from the fashion industry's overproduction and dead-stock. These fabrics would otherwise have been destroyed. The brands circular fabric standard provides a second chance to premium fabrics.

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