AREA NYC

@area2

The exploration of perceptions on femininity and beauty is an ongoing reference for AREA; the ways in which these ideals evolve an... More

The exploration of perceptions on femininity and beauty is an ongoing reference for AREA; the ways in which these ideals evolve and change across time and cultures is a driving inspirational force for the brand. By embracing the constant evolution of our ideals of beauty, AREA celebrates duality and togetherness.

AREA’s signature style is multi-faceted; witty, inherently glamorous, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities.

Currently stocked at leading retailers around the globe, AREA has grown beyond its Downtown roots, spreading its ethos of inclusiveness and irreverent glamour around the globe.