Back Beat Co.

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ABOUT:

Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez.

What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. That means we focus on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then we infuse vintage-inspired details done in a fresh and modern way.

We take cues from old school California surf ‘n’ skate culture and combine it with whats currently going on in the streets. While we may be obsessed with classics, we make sure our collections has a little bit of what’s on-trend in color and shape.

Our goal? To give you that effortless cool factor California girls are known for.

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