Emma Greenhill has long been a much loved personality in the fashion world, having worked for the past twenty years for designers such a Hussein Chalayan, Julien MacDonald and Luella. As a creative director known for her bold thinking and innovative design, it seems only fitting that this talent should now be translated into her own eponymous label.
Greenhill’s fine art approach means that her creations start as simple paper line drawings, with colour and paint subsequently introduced before being transformed into scarves in Lake Como, the heart of the silk industry. With an emphasis as much on hand finishing and exquisite quality as her creative influences; the FW16 collection draws reference from the deconstruction of traditional Paisley print designs, Jean Muir, Fashion in the 1980’s, Liberty London, Spike Milligan and Zebras.
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