Gareth Pugh


HARD + SHINY is a London-based independent creative studio founded in 2018 by Gareth Pugh and Carson McColl.

Built on the legacy of Pugh’s ready-to-wear fashion label — established in 2009 — our studio is renowned for its scope of vision, attention to detail and an unparalleled multi-disciplinary approach. Specialising in fashion, film, stage design and experiential entertainment, our power lies in creative problem solving and high impact, memorable image-making.

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