Googy

@googy

GOOGY is a Los Angeles-based fashion house with a multidisciplinary approach and progressive attitude. Named after the futuristic architectural style, Googie, which was made popular in the 1950’s, and inspired by the space and atomic ages. This mid-century design movement originated in Los Angeles and was coined to be “a realization of the future.”

Designer/Founder Michael Mizrahi, a third generation LA native, grew up surrounded by some of the most famous Googie structures. Extracting inspiration and finding a deep appreciation for this architectural style, Michael implemented some of its key principles into the design of the brand. Bold use of color, steel, and geometric shapes; all elements of Googie architecture, which can clearly be seen through the use of hardware, color blocking, silhouettes, graphics, and store design.

A combination of architecture and championship sports, coupled with philosophical principles and the use of unique materials; old and new, create the backbone and foundation of the GOOGY brand.