Lucy Choi London

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Lucy Choi’s designs combine her unique heritage, set of fashion credentials and design expertise to create a unique and Rock n Royal brand. With her uncle Jimmy Choo as an influential role model, Lucy learned early on the importance of character, comfort & craftsmanship, which was to become the founding ethos of her brand; she calls them the 3C's. Her shoes have a large celebrity following, beloved by Sharon Stone, Elizabeth Hurley, Hailey Bieber, Nicole Scherzinger, Winnie Harlow, Amanda Holden and Izabel Goulart to name but a few.

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