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The OOF WEAR logo, created in 2016, is inspired by a painting by Edward Ruscha exhibited at the MoMA museum in New York. The strong geometric and intense colors of the work create and identify the OOF WEAR DNA. The circular shape of the "O" in the logo, in contrast with the linearity of the letter "F", takes us to a world characterized by two universes: the male and the female.
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