Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store founded in 1922 that specialised in the lace, embroidery and high-quality silk fabrics demanded by the brides of Catalonia's high society. The company presented its first collection of prêt-a-porter wedding gowns in Spain in 1964 - a great novelty in the sector at the time. The Pronovias brand was born during the same decade and in 1968 it once again took a pioneering step: it opened the first specialised bridal shops in Spain. Over the next decade, Pronovias opened 80 shops in Spain and new routes for international expansion with the opening of new European markets through affiliates in France, Italy, the United Kingdom and Germany, as well as moving into the Latin American market.
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