When Sareh Nouri was young, she would have loved it if you told her that she would grow up to design her own bridal collection because she loved wedding dresses. But then, what little girl doesn’t? The difference with Sareh is, she never outgrew the phase. In fact, at her nuptials in 2009, her father joked in his speech about her ongoing obsession with wedding gowns. So perhaps it is fate that the search for her own dress is what really set her down the path to create her own line. As her wedding day approached, Sareh grew ever more frustrated, for she couldn’t find “the one” — a dress that was at once sophisticated and traditional, ethereal and elegant. In desperation, she decided to design her own gown.
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