The STAUD collection provides a chic modern take on vintage inspired classics. STAUD pieces aim to maintain timelessness while remaining at an accessible price point. Designed and manufactured in Los Angeles, STAUD was founded by Sarah Staudinger and George Augusto. Sarah Staudinger is the former Fashion Director of Reformation while George Augusto is an entrepreneur with interests in fashion, art, book publishing, and the culinary arts. The two collaborated to launch STAUD in 2015 and shortly thereafter, the STAUD studio and retail space opened its doors in iconic Downtown Los Angeles. The retail space, located at 120 N. Santa Fe Ave, is available to shoppers via appointment Monday through Friday and walk-ins are welcome Saturdays. The STAUD store is a highly curated mix of current season styles, vintage finds, and unique art and home furnishings, truly the culmination of aesthetic from Staudinger and Augusto.

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