April & Alex is a London-based contemporary womenswear brand owned by Award-winning Journalist and Creative Director Didi Akinyelure. The darling and iconic design of April & Alex has been featured in Vogue, Elle, Marie Claire, Harper's Bazaar, Tatler, InStyle, and Cosmopolitan and has been favoured by celebrities and influencers such as Kelly Clarkson, Lucy Hale, Dawn Richard, Lyric Ross, Alex Scott, Nora Fatehi to name a few.
April & Alex uses high-quality, designer fabrics coming from the fashion industry's overproduction, providing a second chance to premium fabrics coming from deadstock of prestigious brands.
April & Alex is a mission-driven, slow fashion brand. It produces in small quantities, with little or no waste, in a London-based low-volume studio. An all-black-owned brand, April & Alex believes diversity, equality, and fairness are of utmost importance to its DNA.
Growing up, Didi, a self-taught Designer was inspired by her grandmother who owned a tailoring business in Lagos, Nigeria, and by her mother who launched a Lagos-based ready-to-wear womenswear brand in the late 80s.
The April & Alex woman is powerful, independent, edgy, daringly innovative, creative, fearless, and bold. She is a true fashionista. She oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. 🥳
Terms & Returns Policy
This sale is being run from the UK. Returns are available for this product for 14 days after delivery, provided the item is in its original state.
You will be able to email us to request a return, and we will provide instructions for packaging and sending the return. Unless the product is faulty, we will not be responsible for shipping costs of the return back to CHICMI in the UK.
Our products are shipped from the UK.
Please note that international customers are responsible for duty or import taxes.
Sale Details
This sale is by April & Alex from the UK. Shop the sale to buy directly from them.
The sale started on December 1st 2023 at 10am London time. It lasts for 5 days.
Shipping on this sale is $6.34 per order - we'll add that at your basket when you check out. You should expect delivery with 7 days of ordering.
Get an extra 20% off with Chicmi Pro.
There are no purchase limits at this sale - you can purchase as much or as little as you'd like.
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