April & Alex Online Sample Sale

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Get an extra 10% off with Chicmi Pro.

Starts On:  February 23rd 2023 at 5am New York time
One hour early shopping and extra 10% off with Chicmi Pro.
Sold By:  April & Alex from the UK
Hosted By: Chicmi Online Store

What to expect

Exclusive for CHICMI family to sample fabulous April & Alex! 😊🧁❤️

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April & Alex is a London-based contemporary womenswear brand owned by Award-winning Journalist and Creative Director Didi Akinyelure. The darling and iconic design of April & Alex has been featured in Vogue, Elle, Marie Claire, Harper's Bazaar, Tatler, InStyle, and Cosmopolitan and has been favoured by celebrities and influencers such as Kelly Clarkson, Lucy Hale, Dawn Richard, Lyric Ross, Alex Scott, Nora Fatehi to name a few.

April & Alex uses high-quality, designer fabrics coming from the fashion industry's overproduction, providing a second chance to premium fabrics coming from deadstock of prestigious brands.

April & Alex is a mission-driven, slow fashion brand. It produces in small quantities, with little or no waste, in a London-based low-volume studio. An all-black-owned brand, April & Alex believes diversity, equality, and fairness are of utmost importance to its DNA.

Growing up, Didi, a self-taught Designer was inspired by her grandmother who owned a tailoring business in Lagos, Nigeria, and by her mother who launched a Lagos-based ready-to-wear womenswear brand in the late 80s.

The April & Alex woman is powerful, independent, edgy, daringly innovative, creative, fearless, and bold. She is a true fashionista. She oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. 🥳

Be ready to shop!

This sale runs from February 23rd 2023 to February 27th 2023, and ships to addresses in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Gibraltar, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

As soon as the sale starts, this page will turn into a store and you'll be able to see and buy the products.

Chicmi Pro users get one hour early access before this sale opens to the public and an extra 10% off! Shop first with a Pro account.

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