Graduate Fashion Week 2019 introduces the Talent Of Tomorrow

This year, over 30 students were involved with the annual Graduate Fashion Week Talent of Tomorrow campaign. 7 influencers and 2 models, including In the Frow’s Victoria Magrath and artist Jade Pearl, modelled over 20 innovative designs created by students who will be showcasing their work at this year’s Graduate Fashion Week event.

This year’s campaign kicked off with the annual photoshoot where a selection of graduate designs are submitted for final selection by a renowned photographer and stylist. In previous years the annual photoshoot has been pulled together and curated by one esteemed creative and run by their professional team throughout, but this year’s campaign has taken a different course.

The final entries were shot under the creative direction of fashion photographer Erika Astrid, and stylist Jennifer Mertens, with 12 final year students, from courses showcasing at Graduate Fashion Week, being invited down to assist in the professional shoot at The Old Truman Brewery in London. The students embarked on a day shadowing and working closely with a select group of professionals to help the day run smoothly, build their portfolios and network whilst the chosen graduates debuted a body of work that showcases diversity, culture and unique style.