Monopolizing and Monetizing a Color: What is the Value of Tiffany & Co.'s Trademark Blue Hue?

Posted 4 years ago

LVMH Moët Hennessy Louis Vuitton is vying for Tiffany & Co. The Paris-based luxury goods conglomerate made a $14.5 billion play for the American jewelry stalwart last month, in furtherance of a quest to bolster its offerings in the fast-growing jewelry market.

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