Founded in 1985, Boom Boom Jeans is a junior fashion brand under Blue Planet International. Established as a leading denim house, BBJ has evolved into a contemporary brand known for its beautiful washes, exclusive prints and trendy design aesthetic. BBJ’s designers travel the globe, experiencing culture and newness to bring the latest trends to their designs. Inspired by the runways and the chicest places across the world, BBJ creates the most unique junior clothing available.
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