Click Follow to get an email when new events are added for this brand in your city!
Take your mind back to 1977. Picture the scene. Maurizio and Isabel Garcia working away at their labour of love – their small jeans factory in the lively medieval town of Urbania in the heart of Italy. Craftsmen in heart and soul, with a creative spark, designing and producing their range of denim models.
Then along come a couple of Dutch guys from Garcia looking around for a good quality jeans supplier. They get together with our aspiring, hard-working couple in Italy and they quickly start to develop a relationship – a synergy of Dutch business and Italian style. Within no time, this fruitful partnership comes up with a couple of great denims. The hard work is done as two perfect models roll off the production line. But, hey, what about a brand name? Something simple yet catchy. It’s right under their noses - Isabel’s surname. The Garcia brand is born.
Click Follow to be notified when new events and sales are added featuring this brand.