giu giu {joo-joo} is the creative vision of Giuliana Leila Raggiani.
With a nostalgic point of view, it is a product of a unique lifestyle; the conceptual “world” that Giuliana daydreams about regularly.
Inspired by simplicity of natural textures, collage, travel and exploration, giu giu is a knitwear-focused label conveying the playful humor and offbeat freedom that life should embody, despite one’s age or gender.
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