Back in 2017, CEO Victoria Prew was struck by a home truth: fast fashion has created a demand for “newness” that has no place ... More
Back in 2017, CEO Victoria Prew was struck by a home truth: fast fashion has created a demand for “newness” that has no place in a sustainable future. Something had to be done to remedy the bad habits of the industry.
A solution? Renting not buying. Getting women to rent instead, meant they could still get their kicks from the latest luxury trends and pieces, without burning a hole in their pocket or the planet.
From visiting lenders’ homes with camera in hand, to a desk at Google’s Startups Campus, to a pop-up in Selfridges, Victoria took an idea and made it a movement. HURR is now a tech-first platform with thousands of renters and lenders building a smart solution for fashion.
Our community of like-minded, entrepreneurial women are sharing more than just their wardrobes. They’re doing good by looking good.