Building a Brand: Advice for Startups
Tue October 10th 2017
Alley, 119 W 24th Street, New York, 10018
"The reality is that anyone launching a business must be able to tell their customers why their product is different from their competitor's product. Branding is how startups convey this difference, whether through design, messaging, the product itself or their marketing channels themselves. For some founders, the intangibility of branding is a hotbed of frustration and, for others, opportunity. We're excited to speak with the entrepreneurs who have launched three of the most exciting brands in NYC."
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